Sweetening the Deal: Navigating the Artificial Sweeteners Market’s Path to US$ 3.1 Billion by 2033

The artificial sweeteners market was worth US$ 2.4 billion in 2022, and it is expected to be worth US$ 3.1 billion by 2033, rising at a CAGR of 3.12% between 2023 and 2033.

Customers are becoming more conscious of their nutritional needs as a result of easy access to nearly limitless data. As a result, individuals are becoming more conscious of the importance of selecting healthy food and beverages. As their health worries grow, they anticipate better, lower-calorie food and beverages.

People’s health is worsening, thus there is an increasing demand for low-calorie food and drink items to help them maintain a healthy eating habit. Sugar substitutes are preferred by most health-conscious clients because they contain less calories than pure sugar. The usage of sugar substitutes increases the medical benefits obtained by health-conscious clientele.

Sugar replacements can aid in weight loss and diabetes control. Because artificial sweeteners do not include carbohydrates, they do not boost blood sugar levels. Sugar replacements contain nearly no calories, whereas a teaspoon of sugar contains approximately 16 calories. Stevia is a sugar replacement with hundreds of times the sweetness of sugar and nearly no calories.

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Key Takeaways from Market Study

  • Russia contributes around 20% to the European Artificial Sweetener market. The market in the country is mainly driven by the consumption of bakery and alcoholic beverages.
  • New tax regime introduced by the Government of the United Kingdom to reduce consumption of sugar-based products has increased the demand for artificial sweeteners.
  • In China the artificial sweetener market is expected to grow at a CAGR of 3.5%.
  • Rise in cases of diabetes in India increases the demand for artificial sweetener market and this demand is expected to grow in the forecasted year.
  • Artificial sweetener market in Australia is expanding at a faster rate and it mainly includes the beverage segment.

“The use of artificial sweeteners in processed foods such as candies, powdered drink mixes, jams and jellies, dairy products, baked goods, and other similar food and beverages to preserve flavor while making them healthier will drive the market growth,” says a Future Market Insights analyst.

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Competitive Landscape

The global market for artificial sweeteners is fragmented, with numerous large and small regional players. Leading market players are focusing their efforts on developing innovative products and implementing strategies such as acquisitions and mergers to strengthen their position in the global market.

  • Roquette, BRAIN AG, and AnalytiCon Discovery announced in January 2021 that the R&D phase for the development of Brazzein, a protein sweetener naturally found in African berries Pentadiplandra brazzeana Baillon, had been completed successfully.
  • This high-intensity sweetener has a high sweetening potency while maintaining a sugar-free functionality and pleasant taste profile. Roquette and BRAIN will now move forward with the approval and industrial scale-up of the protein sweetener in the food and beverage sector as part of their newly agreed Joint Development Agreement (JDA). A contractual agreement for its approval and production has been signed by the partners.

Some prominent artificial sweetener manufacturers are utilizing advanced technologies to provide safe, affordable, and efficient artificial sweeteners. Whole Earth Sweetener, Ach Food, Madhava Sweeteners, Cargill Inc., Beijing Vitasweet Co. Ltd., Ajinomoto Co. Inc., Tate & Lyle PLC, McNeil Nutritionals are the market’s major players.

Explore More Valuable Insights

Future Market Insights, in its new report, offers an impartial analysis of the global artificial sweetener market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

The study offers compelling insights based on type (Aspartame, Acesulfame-Potassium (Ace-K), Sucralose, Saccharin, Cyclamate, Others (Neotame, Advantame)) application (Beverages, Dairy Products, Bakery & Confectionery, Dietary Supplements, Bread Spreads, Pharmaceuticals, Personal Care Applications, Other Applications) form (Powdered, Tablets, Syrup).

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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