Introduction
Welcome to the world of the Growlers Market, where innovation meets beer enthusiasts’ needs. In this comprehensive guide, we’ll delve deep into the fascinating world of growlers. Whether you’re a seasoned connoisseur or just dipping your toes into the craft beer scene, this article will provide valuable insights into growlers, their market, and more.
Growlers Market: An Overview
Growlers Market is not just about containers; it’s a culture. These versatile vessels have evolved from humble beginnings to become a symbol of freshness, sustainability, and convenience in the craft beer industry. Let’s explore this market together.
Projections indicate that the growlers market is poised to achieve sales of approximately US$ 556.2 million by 2023 on a global scale. Further growth is expected, with the market’s value projected to ascend to US$ 726 million by 2033, reflecting an average compound annual growth rate (CAGR) of 2.7% from 2023 to 2033.
With a thriving culture of alcohol consumption and production, notably in the beer, wine, and spirits sectors, the United States stands as a significant market for growlers. Anticipated total growler sales in the country are expected to hit US$ 157.1 million in 2023, with a projected expansion to US$ 191.5 million by 2033, reflecting a steady 2% compound annual growth rate (CAGR).
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Latest Developments in the Market:
- In 2021, Drifters brewery declared the introduction of its fifth growler station in Mumbai, India. Growler stations are referred to as places or hubs where one can refill growlers with beer. This new launch has a delivery and pickup service for filling growlers at a robust pace due to surging beer demand among beer consumers in India.
- In June 2017, Ardagh Group launched its first-ever 12oz clear beer bottle on its website named BuyOurBottles. The product is made in the United States, using 100% and endlessly recyclable flint glass. The company states that with the expansion of flint glass bottles, craft soda, craft brewers, and cider customers, along with kombucha and functional beverages, customers can take advantage o brand differentiation. The flint glass bottle also helps protect the beverage’s flavor.
Key Highlights of the Growlers Market:
- North America: The growlers market in North America is projected to reach US$ 174.8 million by the end of 2023, expanding at a CAGR of 2.1% over the forecast period to attain US$ 215.18 million by 2033. The region’s highly saturated alcoholic beverage market and receptivity to non-alcoholic beverages give it precedence over other regions.
- Europe: The growlers market in Europe is projected to reach US$ 162.4 million by 2033, growing at a CAGR of 2.7% over the next 10 years to reach a total amount of US$ 211.98 million by 2033. The expansion of brewpubs and the development of sophisticated growlers with enhanced features are predicted to drive market growth.
- Latin America: The growlers market in Latin America is expected to generate revenue of US$ 105.8 million in 2023, with an estimated CAGR of 2.4% over the forecast period.
- East Asia: East Asia, including countries like China, Japan, and South Korea, is assessed to witness robust growth with a projected CAGR of 4.4% throughout the decade. In 2023, the market is expected to reach US$ 32.4 million.
Key Features to Look For:
When exploring the Growlers Market, keep an eye out for key features that enhance your beer-drinking experience. Insulated designs, such as double-walled stainless steel, ensure your brew stays cold for extended periods. This is crucial for maintaining the optimal flavor profile of your beer. Look for leak-proof seals and easy-pour mechanisms for a hassle-free pouring experience.
Major Key Players Are:
- Ardagh Group S.A.
- Alpha Packaging
- William Croxsons & Sons Limited
- GrowlerWerks, Inc.
- Global Glass Solutions
- Orange Vessel Co.
- Berlin Packaging LLC
The Rising Demand for Growlers in the Global Beer Market:
Summary: The beer market is experiencing significant growth worldwide, leading to an increased demand for growlers as packaging solutions. The United States is witnessing a sharp rise in the number of breweries, making it a crucial market for growlers. Brazil, a major beer producer, shows a substantial increase in consumption and production, contributing to the demand for growlers in Latin America. China’s booming beer market and shifting consumer preferences towards craft beers are driving the growth of the growlers industry in East Asia. However, the long-term market potential of growlers might be affected by the emergence of crawlers as a convenient alternative.
Rapid Growth in Brewery Industry Fuels Demand for Growlers Worldwide:
In Latin America, Brazil’s beer production and high per capita beer consumption make it a key market for growlers, with a 38% share of total sales in the region in 2023.
In East Asia, China is set to lead the growlers industry, benefiting from a thriving beer market and shifting consumer preferences towards local craft beers. However, the potential emergence of crawlers as a convenient alternative may impact long-term consumer base for growlers.
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Growlers Market By Category
By Material:
- Plastic Growlers
- Glass Growlers
- Metal Growlers
- Ceramic Growlers
By Capacity:
- 32 Ounce (Oz)
- 64 Ounce (Oz)
- 128 Ounce (Oz)
By Application:
- Non-alcoholic
- Alcoholic
- Beer
- Wines
- Others
By Sales Channel:
- Offline
- Breweries
- Hypermarket
- Convenience Stores
- Online
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