The social media content creation market reached a valuation of US$ 5.7 Bn in 2022 and is expected to reach US$ 19.64 Billion in 2032, at a 14.5% CAGR from 2022 to 2032. As marketing professionals seek to reach a bigger consumer base, there is a growing demand for content development tools across many business sectors. A rapid rise in the adoption of social media content creation tools is expected owing to:
- increased IT expenditure
- AI usage
- cloud computing implementation
- decreased data storage costs
- rise of e-commerce business platforms.
Marketing and sales tactics are increasingly heavily reliant on social media content creation software tools and service platforms. And, in almost every industry, digital marketing is becoming a critical—if not essential—part of any marketing department.
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Digital content development for social media platforms like Twitter, Facebook, and YouTube is exploding, propelling the social media content creation market forward. HubSpot, Moovly Media, Shopify, Zoom Video Communications, and Atlassian Corporation are all active IT businesses in the field, and they all control the social media content creation market share.
Manufacturers and software developers are offering new prospects as a result of technology developments and product innovations that merge hardware and software to generate social media content. Not only are the market’s major players stepping up their game, but start-ups and newcomers are carving out a position for themselves in an increasingly global social media content creation marketplace.
SME growth is accelerating in high-growing areas such as Asia-Pacific (APAC) and the Middle East, contributing considerably to the expanding social media content creation market. In this demographic, social media creation and management solutions are perfect since they allow marketers to communicate directly with their audiences across several social media platforms at a cheap cost.
The social media content creation market is segmented into content type, enterprise size, end-user industries and region. The YouTube content creation segment of the social media content creation market is expected to lead the market with a share of 40.3% in the global industry. The large enterprises segmented is also driving the social media content creation market forward with a share of 73.2%. The share of SMEs in the social media content creation market is less but it is picking up at a rapid pace owing to the changing market outlook and global scenario.
US Social Media Content Creation Demand to Grow Nearly 11.9% Annually Through 2032
The demand for social media content creation in USA is projected to have a share of 72.4% in 2022 and is expected to lead the social media content creation market at a high pace.
APAC region is anticipated to lead the social media content creation market throughout the forecast period owing to growing customer base and changing consumer preferences. Growth in the APAC region could be attributed to the following factors:
- The Indian social media content creation market is projected to have a share of 39.8% in the global market and is also expected to grow at a high rate of 14.2% throughout the forecast period.
- The Chinese social media content creation market is growing at a CAGR of 15.9% from 2022 to 2032.
- The demand for social media content creation in Japan is expected to grow at a rate of 12.2% throughout the forecast period and it is also holding a market share of 32.9% globally.
- The China social media content creation market is holding the highest share of the market in the APAC region of 47.1%.
Leading Key players:
- GroCurv Pvt. Ltd
- Sociallyin LLC
- Verblio
- Pepper Content Pvt. Ltd.
- Giraffe Social Media
- The Social Element
- The Brains
- Lapaas Digital Pvt Ltd
- Godot Media
- CreativeDrive
- Sculpt
- Content Vista
- Socinova
- Fiverr International Ltd.
- Bark
- Thrive Internet Marketing Agency
- Search Laboratory
- Jumper Media Inc.
- Trek Global Corporation
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Social Media Content Creation Market Segmentation:
By Content Type:
- Instagram Content Creation
- Facebook Content Creation
- Tiktok Content Creation
- YouTube Content Creation
- Others
By Enterprise Size:
- Small & Medium Sized Enterprise
- Large Enterprise
By End Use:
- Travel & Hospitality
- Retail
- Education
- Healthcare
- Media & Entertainment
- Telecom & IT
- Others
By Region:
- North America
- Latin America
- Europe
- East Pacific
- South East & Africa
- Middle East Asia & Africa
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