The global oatmeal market is expected to be worth US$ 5.3 Bn in 2022, and to increase at a CAGR of 6.8% over the forecast period, reaching US$ 10.8 Bn in 2032. Oatmeal is the end product of processed, crushed, or rolled oat grains consumed mostly during breakfast. Oatmeal is enjoyed with fruits, nuts, milk, and many other nutritious beverages.
cereal on a worldwide scale. Consumers gain nutritional benefits such as fibre, protein, minerals, and vitamins.
The muesli market has grown considerably in recent years, owing primarily to consumers’ growing understanding of the myriad health benefits of oats. Muesli product improvements have been launched to satisfy varied dietary requirements in response to the increased demand for natural and nutritious breakfast options. This trend is expected to continue as more people prioritise their health and seek quick but nutritious meal options.
Muesli offers numerous health benefits, including the ability to prevent diseases such as heart disease, diabetes, and obesity. Because of its high content of unsaturated fatty acids, muesli is good at lowering cholesterol.
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Because of its antioxidant properties, it is also critical in the battle against cancer. The lack of gluten in oat is also a market advantage, as consumers are ready to spend more money on gluten-free products. The global muesli market is expected to increase significantly due to rising demand for convenience foods worldwide. To accommodate consumer demand, the food and beverage industry has increased muesli production. Muesli sales will rise rapidly during the projection period as the vegan population grows.
Also, the spontaneous rise in consumers’ disposable income in developing nations like China, India, and Japan is expected to create a surge in demand for oatmeal as most of these consumers are involved in busy lifestyles.
Oatmeal Market Growth Driven by Consumers’ Changing Lifestyles
As the world is evolving, so is the consumers’ lifestyle. Presently, most individuals are involved in strenuous activities that make them lazy and unable to cook. The food and beverage industry has focused on this consumers’ sentiment by innovating time-saving food products like oatmeal to globally foster the growth of its market. Consumers spend the majority of their earnings on healthy time-saving food items with high nutritional value. The global oatmeal market, a segment under the convenience food category, is expected to grow tremendously during the forecast period as the food and beverage industry grows.
In addition, the growing popularity among consumers regarding the health benefits offered by plant-based products is suspected to foster the growth of the industry. Veganism is on the rise in the Asia Pacific and North America and is expected to drive the global oatmeal market’s growth since it’s a cereal product. Furthermore, manufacturers are adopting new business strategies such as merging acquisition, consolidation, and product innovation to fuel the industry’s growth and expand its products to regions where they have no foothold.
Oatmeal Market Restraint
Oatmeal can be substituted by products like buckwheat, quiona, brown rice, cornflakes and other convenience food products.
And this has a negative impact on the growth of the market as the competition from these substitute products might decline oatmeal sales globally.
Oatmeal Market: Region-wise Analysis
Based on geography, the global oatmeal market is dominated by Europe since the revenue generated annually from this region is higher than that of any other.
With prominent players present in this region, Europe is expected to remain in dominance during the forecast period and aftermath.
North America and the Asia Pacific are expected to be the fastest-growing market over the foreseeable period due to the rising demand for oatmeal from various end-user sectors like the cosmetic and food and beverage industries.
Latin America, Africa, and the Middle East are estimated to register significant growth as the market is fresh in these regions.
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Oatmeal Market by Category
By Nature, Oatmeal Market is Segmented as:
- Organic
- Conventional
By Type, Oatmeal Market is Segmented as:
- Steel Cut Oats
- Regular Rolled Oats
- Quick Oats
- Instant Rolled Oats
- Whole Oat Grains
- Scottish Oats
- Others
By Sales Channel, Oatmeal Market is Segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region, Oatmeal Market is Segmented as:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
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