Oatmeal Market Set to Reach US$ 10.2 Billion by 2032: Increasing Adoption of Healthy Breakfast Choices Drives Oatmeal Industry Growth

The global oatmeal market is expected to be worth US$5.3 Billion in 2022, and to increase at a CAGR of 6.8% over the forecast period, reaching US$10.2 Bn in 2032. Oatmeal is the end product of processed, crushed, or rolled oat grains consumed mostly during breakfast. Oatmeal is enjoyed with fruits, nuts, milk, and many other nutritious beverages.

cereal on a global level. Nutritional advantages for consumers include fibre, protein, minerals, and vitamins.

The muesli market has increased dramatically in recent years, owing partly to consumers’ rising awareness of the myriad health benefits of oats. In response to the increased demand for healthy and natural breakfast options, muesli product improvements have been created to fulfil a variety of dietary needs. This pattern is predicted to continue as more people focus on their health and seek quick but nourishing eating options.

Muesli has many health benefits, including the capacity to prevent ailments including heart disease, diabetes, and obesity. Muesli is effective at lowering cholesterol due to its high amount of unsaturated fatty acids.

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Due to its antioxidant properties, it is also crucial in the battle against cancer. Oats don’t contain gluten, which is also advantageous for the market because customers are willing to pay more for gluten-free goods. The increasing demand for convenience foods around the world is predicted to lead to significant growth in the global muesli market. To accommodate consumer demand, the food and beverage industry has boosted manufacturing of muesli. As the number of vegans grows, muesli sales will soar tremendously during the forecast period.

Also, the spontaneous rise in consumers’ disposable income in developing nations like China, India, and Japan is expected to create a surge in demand for oatmeal as most of these consumers are involved in busy lifestyles.

Oatmeal Market Growth Driven by Consumers’ Changing Lifestyles

As the world is evolving, so is the consumers’ lifestyle. Presently, most individuals are involved in strenuous activities that make them lazy and unable to cook. The food and beverage industry has focused on this consumers’ sentiment by innovating time-saving food products like oatmeal to globally foster the growth of its market. Consumers spend the majority of their earnings on healthy time-saving food items with high nutritional value. The global oatmeal market, a segment under the convenience food category, is expected to grow tremendously during the forecast period as the food and beverage industry grows.

In addition, the growing popularity among consumers regarding the health benefits offered by plant-based products is suspected to foster the growth of the industry. Veganism is on the rise in the Asia Pacific and North America and is expected to drive the global oatmeal market’s growth since it’s a cereal product. Furthermore, manufacturers are adopting new business strategies such as merging acquisition, consolidation, and product innovation to fuel the industry’s growth and expand its products to regions where they have no foothold.

Oatmeal Market Restraint

Oatmeal can be substituted by products like buckwheat, quiona, brown rice, cornflakes and other convenience food products.

And this has a negative impact on the growth of the market as the competition from these substitute products might decline oatmeal sales globally.

Oatmeal Market: Region-wise Analysis

Based on geography, the global oatmeal market is dominated by Europe since the revenue generated annually from this region is higher than that of any other.

With prominent players present in this region, Europe is expected to remain in dominance during the forecast period and aftermath.

North America and the Asia Pacific are expected to be the fastest-growing market over the foreseeable period due to the rising demand for oatmeal from various end-user sectors like the cosmetic and food and beverage industries.

Latin America, Africa, and the Middle East are estimated to register significant growth as the market is fresh in these regions.

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Oatmeal Market: Competitive Landscape

The global oatmeal market is highly fragmented with few major players operating in it. Leading players in the industry are;

  • Quaker Oats Company
  • Kellogg’s
  • Bagrry’s India Ltd.
  • General Mills
  • Nestle
  • Dr. McDougall’s Right Foods.
  • McCann’s
  • Abbott Nutrition
  • Conagra Foods
  • ABF Grain Products Limited

Region-wise Analysis

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Global Oatmeal Market Segment Analysis

The global oatmeal market can be segmented on the following basis:

By Type

  • Whole Oat Grains
  • Instant Roll Oats
  • Steel Cut Oats
  • Regular Rolled Oats

By Distribution Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Specialty Stores

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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