As per the latest recent research report by Future Market Insights, total sports drink sales in the USA are estimated to surge at 3.7% CAGR between 2023 and 2033, reaching a value of US$ 10.9 billion by 2033. In 2023, the USA sports drink market is set to be valued at US$ 7.6 billion.
Increasing interest in physical fitness, particularly among millennials, an increase in sports-related activities, and the introduction of drinks with organic ingredients are just a few of the key factors anticipated to propel growth in the US sports drink market over the coming ten years.
Sports drinks are functional drinks that are consumed during strenuous activity or exercise to restore fluids, carbohydrates, and electrolytes. Due to an increase in consumers who are health-conscious and want to maximise their exercises, these drinks are becoming more and more popular across the USA.
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The nutritious advantages of sports drinks are expected to continue to drive up consumer demand for them. Protein drinks are the most widely used in the sports drink sector across the USA, and they are expected to support the market’s expansion.
During workouts or activities, branched amino acids and proteins aid to lessen muscular pain and provide the body with rapid energy. Due to the rising demand for sports drinks, food and beverage producers are now showing an interest in the energy drink and sports drink segments.
To satisfy consumer demand for nutrition, a number of sports drink makers are concentrating on innovations and providing natural/organic functional beverages in a variety of flavours. They anticipate that this will help them grow both their consumer base and sales.
New healthy sports beverages with minimal sugar content and natural components are being introduced by companies like Gatorade and Powerade. For instance, Powerade just introduced Powerade Ultra and Powerade Power Water, two new zero-sugar sports drinks.
Key Takeaways from Market Study
- The USA sports drink market is estimated to be valued at US$ 7.6 billion in 2023.
- Based on form, the liquid segment holds a prominent market share of 82.0% in the USA sports drink market.
- In terms of distribution channel, the store-based retailing sub-segment of offline category holds around 67.0% share of the USA sports drink market.
- Based on flavor, the flavored segment dominates the USA sports drink market with a share of about 76.0%.
- Consumers in the USA are becoming increasingly concerned with their physical health, which motivates them to participate in sports and increases demand for sports drinks.
“In the longer run, increasing health consciousness and growing popularity of organic sports drinks will create profitable opportunities for market participants”, says a lead analyst at Future Market Insights.
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Competitive Landscape
With increasing penetration of new start-ups, the USA Sports Drink market is becoming highly competitive. In order to gain a competitive edge in the market, companies are utilizing strategies such as new product launches, partnerships, mergers, acquisitions, collaborations, and celebrity endorsements.
Few of the leading companies offering sports drinks in the market include Gatorade, Powerade, Body Armor, Monster Hydro, Aquarius, Melaleuca, Bulletproof FAT water, Honest Sport, Muscle Milk, Staminade, and Hammer Nutrition HEED.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the Sports Drink presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study incorporates compelling insights on the USA Sports Drink Market based on product type (isotonic, hypotonic, hypertonic), distribution channel (offline, online retail), flavor (unflavored, flavored), form (powdered, liquid), packaging material (metal, pet/plastic, glass).
About the Food & Beverage Division at Future Market Insights
Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.
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USA Sports Drink Market by Category
By Product Type:
- Isotonic
- Hypotonic
- Hypertonic
By Distribution Channel:
- Offline
- Store-Based Retailing
- Hypermarkets /Supermarket
- Convenience Stores
- Mom and Pop Stores
- Discount Stores
- Specialty Stores
- Independent Small Groceries
- Online Retail
By Flavor:
- Unflavored
- Flavored
- Citrus.
- Berries
- Mocha
- Pomegranate
- Apple
- Mint
- Blends (Mix)
- Cola
- Watermelon
- Others
By Form:
- Powdered
- Liquid
By Packaging Material:
- Metal
- PET/Plastic
- Glass
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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