The Poultry Packaging Market is poised for significant growth, with a projected valuation of US$ 2.6 billion in 2023. Anticipating a steady CAGR of 4.0%, the market is forecasted to surge to US$ 3.85 billion by 2033. Among the packaging types, rigid packaging is expected to maintain its dominance as the leading segment within the market.
The Poultry Packaging market is crucial in maintaining the quality, safety, and shelf life of poultry products along the supply chain. The demand for efficient and sustainable chicken packaging solutions has increased dramatically as customer tastes change towards convenience and ready-to-cook choices. chicken packaging encompasses a variety of materials used to protect chicken goods from contamination, spoilage, and damage, such as Hoover bags, trays, shrink films, and corrugated boxes.
In order to keep the food safe, secure and to extend the shelf life of the products various preservative techniques are used in the packaging industry. In addition, another factor contributing to the growth of poultry packaging is the initiatives from the various governments to increase healthy food products.
The poultry packaging maintains the food nutrition, appearance and aroma, fueling the adoption among end users at a robust pace. In terms of packaging format, rigid poultry packaging is extensively used, as it is preferred by the end users. Hence, manufacturers are focusing on the research and development of packaging techniques so that more convenient and safe packaging can be done for the poultry products.
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Key Takeaways from Poultry Packaging Market
- In terms of packaging format, the segment rigid packaging is projected to grow at the rate of 5.6% CAGR between 2022 and 2032.
- North America is expected to have a high growth owing to increasing demand for nutritional protein rich food and growing consumption of poultry products in the region.
- Based on distribution channel, the retail store segment is expected to surge at 1.6x the current market value during the forecast period.
- The U.S. is expected to dominate the global poultry packaging market owing to the presence of leading players in the country
- India is predicted to lead the growth in South Asia poultry packaging market on the back of growing development in the packaging industry
“Need for extended shelf life of the processed and ready to eat meals has increased the demand for active packaging solutions. Hence, key players are extensively investing in research & development for advanced packaging technologies, creating growth opportunities for poultry packaging industry players” – says FMI analyst
Competitive landscape:
The Poultry Packaging market is highly competitive, with numerous significant companies competing for market share. Sealed Air Corporation, Smurfit Kappa Group, and DS Smith lead the industry, providing various chicken packaging options such as Hoover bags, trays, and shrink films. Amcor Limited, Coveris Holdings S.A., and Silgan Holdings Inc. are all strong rivals, offering novel packaging materials and solutions adapted to the poultry industry’s specific requirements. The fierce competition encourages constant developments in packaging technology and sustainability, which benefits the poultry sector by providing efficient and ecologically friendly packaging options.
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Recent Developments:
- Sealed Air provides innovative poultry packaging solutions, such as Hoover bags and shrink films, to preserve food freshness and shelf life. Their research focuses on environmentally friendly materials and novel packaging solutions to reduce food waste and promote sustainability.
- Smurfit Kappa offers a variety of chicken packaging alternatives, including corrugated boxes and trays, to provide the best product protection and handling. Their research focuses on lightweight and recyclable packaging solutions that decrease environmental impact while improving supply chain efficiency.
- DS Smith specializes in poultry packaging solutions, including innovative molded fiber trays as well as environmentally friendly packaging materials. Their innovations include customized packaging solutions for various chicken products that strive to fulfill the industry’s demanding cleanliness and safety standards.
Widespread Consumption of Poultry Meals to Boost the Market
There is a rise in the demand for healthy diet products as the generation is inclining toward a healthy lifestyle. Poultry provides nutritional food containing high quality protein and it has a low proportion of fat. Various benefits of poultry meat have increased the consumption of the poultry meals such as a balanced diet, reduce risk of diseases and overweight, etc.
Thus, the consumer becoming more cognizant and aware of building a healthy lifestyle to fight against any unforeseen pandemic has increased the consumption of nutritive poultry meals. Hence, widespread consumption of poultry meat across the globe will increase the demand for poultry packaging.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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