Nitro Coffee Revolution: Exploring the Explosive Growth of Nitrogenated Coffee Market by 2032

The Nitrogenated Coffee market has witnessed remarkable growth in recent years, captivating coffee enthusiasts worldwide. Nitrogen-infused coffee, also known as “nitro coffee,” is a trend that has taken the beverage industry by storm. The process involves infusing cold brew coffee with nitrogen gas, resulting in a creamy and velvety texture with a frothy head, akin to draft beer. This unique presentation and smooth taste have attracted millennials and Gen Z consumers, driving demand and innovation in the coffee sector.
The market for nitrogenated coffee is expected to reach US$ 40 billion in 2022 and is projected to increase at CAGR of 4.1% to reach US$ 60 billion by 2032.  Increased demand for nitrogenated coffee in the food and beverage sector is credited with growth.
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Nitrogenated coffee is the type of ready-to-drink (RTD) coffee that is infused with nitrogen for tiny, soft bubbles that create a rich flavor with a creamy head and slightly natural sweet taste comparable to the Guinness stout. With the increased consumer interest in the ‘coffee shop culture,’ ready-to-drink coffee is in high demand.

One of the advantages offered by the nitrogenated coffee is the lower acidic content, which makes it suitable for people with a sensitive stomach, lowering the risk of heartburn or acid reflux.

Nitrogenated Coffee: ready-to-drink coffee 

Nitrogenated coffee, a ready-to-drink, is becoming a popular trend among the populace due to the convenience and instant nature of the product, especially in the people having time restraint in their busy schedule. Emerging brands have taken the advantage of the shift in the consumer behavior with the vast range of flavors of nitrogenated coffee to appeal the shop goers.

Due to increased health concerns throughout the world, consumption of soft drinks are facing a decline in the sales, this acts as a driver for the nitrogenated coffee market growth. Also, the infused nitrogen imparts the natural sweetness to the drink, it gives the perception of sweetness without the actual need of the sugar. This factor makes the nitrogenated coffee popular among the gym-goers.

Global Nitrogenated Coffee market: Key players 

Stumptown Coffee Roasters, Rise Brewing Co., Coffee Company, Starbucks Corporation, Lucky Jack, Califia Farms, Caveman Coffee Co., Convergent Coffee Co., Blackeye Roasting Co. are among the key players in the global Nitrogenated coffee market.

Global Nitrogenated Coffee market: Key developments 

In July 2018, Convergent Coffee Co. announced new brand design for its nitrogenated coffee product to elevate overall appearance to attract consumers. The product is nitro-infused, heavily-caffeinated, certified organic and Fair Trade, and low calories

Rise Brewing Co. introduced new nitrogenated coffee products in the nitro cold brew coffee line in September 2018, including oat milk, classic latte, and mocha latte.

Manufacturers are offering nitrogenated coffee with low calories, free of dairy and sugar, and handcrafted options, considering the current market trend of health consciousness. With the technological developments, cost-effective techniques are being developed to produce a supreme quality product with improved long shelf-life of the nitrogenated coffee.

Global Nitrogenated Coffee Market: Opportunity 

RTD coffee has seen increasing sales in the North American and European markets, which are the dominant markets for the global nitrogenated coffee market. The Asia Pacific is an emerging market for nitrogenated coffee and is expected to present high potential.

Also, strategic marketing of nitrogenated coffee in promising markets such as Asia and South America will help boost the niche market. The producers of the RTD are particularly targeting youth who enjoy and have a craze for the new and innovative taste, India and China present a promising market for nitrogenated coffee.

Although the nitrogenated coffee market is dominated by large manufacturers, small, and medium-sized roasters are currently recording the fastest growth.

Key Data Points Covered in the Nitrogenated Coffee Report 

  • An overview of the global Nitrogenated coffee market, including background and advancement.
  • Macroeconomic factors affecting the Nitrogenated coffee market and its potential.
  • Market dynamics, such as drivers, challenges, and trends.
  • Detailed value chain analysis of the Nitrogenated coffee market.
  • The cost structure of and segments covered in the study.
  • In-depth pricing analysis, by crucial Nitrogenated coffee segments, regions, and by major market participants.
  • Analysis of supply and demand the Nitrogenated coffee, such as top producing and consuming geographies, imports/exports, and overall trade scenario.
  • Analysis of the market structure, including a tier-wise categorization of key market participants of Nitrogenated coffee market.
  • Competitive landscape of the market, including detailed profiles of the top players in the Nitrogenated coffee market.

Regional analysis of the Nitrogenated coffee market includes 

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Argentina, Peru, Chile, Rest of LATAM)
  • Western Europe (Germany, Italy, U.K, Spain, France, Nordic countries, BENELUX, Rest of Western Europe)
  • Eastern Europe (Poland, Russia, Ukraine, Rest of Eastern Europe)
  • Japan
  • Asia Pacific Excluding Japan (Greater China, India, South Korea, ASEAN Countries, Rest of APEJ)
  • Middle East and Africa (GCC Countries, Turkey, Iran, Israel, S. Africa, Rest of MEA)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain of the Nitrogenated coffee market.

The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors of the Nitrogenated coffee market, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies of Nitrogenated coffee.

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Nitrogenated Coffee market segmentation 

Nitrogenated Coffee starch market segmentation on the basis of flavors: 

  • Oat milk
  • Classic latte
  • Mocha latte
  • Coconut
  • Vanilla
  • Other

Nitrogenated Coffee market segmentation on the basis of packaging: 

  • Cans
  • Glass bottles

Nitrogenated Coffee market segmentation on the basis of the distribution channel: 

  • Convenience stores
  • Specialty stores
  • Supermarkets/hypermarkets
  • Online retailers
  • Which are the positive and negative factors impacting the Nitrogenated Coffee Market
  • How can you develop stable and lucrative revenue streams?
  • What will be your strategy to make top customers shift towards your brand?
  • Which significant steps can you take to stay ahead of competitors?
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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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