According to new data from Future industry Insights (FMI), the packaged bread industry is anticipated to be worth US$2,535 million in 2023. The market is expected to grow at a 5% CAGR over the projected period, reaching US$ 4,180.8 million by 2033.
Because consumers demand items that are more shelf-stable and don’t require harsh packaging, bread packaging has altered from what it once was. Over two thirds of Berlin’s Green Week guests said they would stop buying breads in subpar packaging when questioned about this.
The preference of German consumers is for a range of breads in different packaging, such as frozen loaves in cardboard boxes, uncut loaves in shrink-wrapped, and sliced loaves in plastic bags.
Given that millennials expect little quantities of packaged bread wrapped for quick consumption, manufacturing facilities are proposing packaging techniques that can extend product shelf life while enabling low-cost product packaging without impacting packaged bread quality. In passive or conventional packaging, bread was solely protected from air and mould by being wrapped in synthetic polymers with low gas permeability.
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However, a new concept has developed recently, named intelligent packaging or active packaging, in which the packaging is done with functional materials which can interact with bread deliberately for monitoring and extending its shelf life. Nano-packaging is also being researched on by the front runners by using edible and biodegradable films to accomplish environmental requirements which can increase packaged bread shelf life up to 60 days.
Another recent technological development in the market is implementing 3D for exact sorting using Vision-system, an innovative 3D scanner, which can easily handle the image recognition issue on conveyor belts while bread packaging is going on, which can be missed out quite often in an automatic sort resulting into low-contrast unidentified objects and small crumbs in packaged bread which is undesirable.
Key Takeaways from Market Study
- The packaged bread market is worth of US$ 42.4 Bn sales in 2022.
- The packaged bread market is expected to expand at CAGR of 6% through 2032.
- Global packaged bread demand is projected to grow year-on-year (Y-o-Y) growth of 8% in 2022.
- The packaged bread market is growing with a notable boost towards the production to reach US$ 66.5 Bn by 2032.
- Easy availability raw materials, healthy packaging, and improved quality and taste to be the influencing factors among consumers, which is driving sales of packaged bread across global markets.
- Demand for packaged bread grew at 7% CAGR between 2017 and 2021.
- Associated British Foods Plc, DuPont™ Danisco, Fuji Baking Co. Ltd, Angel Bakeries, and Allied Bakeries (Kingsmill) are expected to be the top players in the industry.
- Organically packaged and sandwich bread are in heavy demand from bakery industry carrying a notable market share.
Competitive Landscape
Key brands associated with packaged bread are focusing on sustainable product developments, while also extending the product lines with several modifications and extensive research procedures to boost the industry growth and to capture more market share in global arena.
- On June, 2021, Délifrance announced partnership with trend consultants Harris & Hayes to arrange a UK-wide retail study in order to explore the wants and needs of British consumers from packaged bread and pastry industry, and encourage them to buy quality products for both at home and out of the home purposes.
- In the year 2020, the brand La Brea went for twin objectives which were aimed at keeping supermarket shelves stocked while also keeping consumers engaged to broaden up the brand share. For instance, the extended product line of the brand featured of French baguettes with improved hydration and flour dusting.
Several other products also improved in features, such as Italian round (increased hydration, flour dusting, darker bake), French loaf (darker bake, lighter interior, flour dusting), whole wheat grain loaf (grains and seeds toppings), and sourdough loaf (darker bake).
Packaged Bread Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Sandwich Bread
- Rolls & Buns
- Tortillas, Pitas & Wraps
- Frozen Breads
- Crisp Breads
- Dough & Crusts
- Others
By Application:
- Bakery Products
- Confectionery Items
- Frozen Desserts
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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Key Questions Answered in the Report
- How big is the packaged bread industry?
- At what CAGR is the packaged bread market poised to expand through 2032?
- How was the performance of packaged bread market over the past half-decade?
- What will be the packaged bread market size in 2032?
- Who are the key players operating in the packaged bread market?
- Which are the top countries driving the packaged bread demand?
- What are the three popular types of packaged bread?
- Is fresh packaged bakery bread better than store-bought?
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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