The Pilates Reformer Market is set to witness steady growth during the forecast period. The objective of this industry is to change the association between service users and health services by allowing individuals to preserve and improve their health. Pilates is a method of physical exercise that helps to build balance and posture of the body, also emphasizes muscle balance and core strength.
What is Driving Demand for Pilates Reformer?
It is seen that many people around us are suffering from the health problems like diabetes, blood pressure, obesity and other breathing problems. Such increment in health consciousness and rise in prevalence of obesity are some of the major factors that have fueled the pilates equipment’s market growth.
Chronic diseases like asthma, cancer, physical exercise are the best solution to every problem The awareness regarding the same is seen in society. People are taking time from their busy schedule and give it to their health and body. This awareness opens the opportunity for the players to strengthen their presence in the market.
Nowadays, people know the benefits of practising physical exercise which helps them to make healthy and positive choices regarding a variety of factors, such as nutrition, physical activity, sexuality, sleep, the use of alcohol and drugs, self-care, and the appropriate use of health care systems. This encouraging people to buy pilates equipments.
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Factors Likely to Augment Pilates Reformer Sales
The primary drivers of the market are the increase in population and their per capita income. Also, the growth in the fitness consciousness along with the change in the lifestyle are some factors that provide an opportunity for the players of pilate’s equipment’s to gain a comparative advantage in the market. Furthermore, companies are adopting promotional marketing activities as a key strategy to generate more revenue and increase market reach.
Furthermore, Millennials are inspired by sports personalities, artists, and celebrities to practice pilates. It is seen that from cyclists to TV show characters, football players to the cricketer, they are using pilates equipment. And also many players have signed a partnership with top trainers to instruct and train their members. This partnership helps the company to attract more youths to enrol in training centres and has increased the sales of the pilate equipments.
The Outbreak of Novel Coronavirus on Pilates & Yoga Studio Market
Pilate centres are bracing for several changes after the corona pandemic crisis ends. Things that encourage people regarding exercise and using ’ pilates equipment are intimate classes, emphasis on breath, attention from trainers, and close-knit communities are the things that make group sessions feel risky amid the threat of the COVID-19.
Exiling and inhaling of breath could spread virus infection during the workout, there may be a chance that infected people can transfer germs to the healthy person while doing the exercise at a centre. This fear regarding health concerns can decline the growth of the pilates equipment’s market.
Apart from this, many health-conscious people regularly doing physical exercise at home during the pandemic with the help of virtual trainees or through online channels. People are purchasing pilates equipment’s through online supply channels during the pandemic that is anticipated to revive the market in near future.
The US and Canada Pilates Reformer Market Outlook
The market in the United States and Canada is prominent with rising in the number of exercise practitioners and the increased sales of pilates equipment through various supply channels.
Women are more concerned about the physical exercise because it is proven that these exercise improves the body shape and also keep the individual activities. Pilates improves the abdominal muscles, hips, buttocks, and lower back. That’s why pilates equipments are more famous among women.
Pilates is the most popular and well-known activity in the United States and Canada. People in these countries are very interested in learning about new cultures and trends.
People in the United States and Canada are drawn to many physical activities and incorporate them into their daily lives and such factors are fueling the demand growth in the region.
Europe Demand Outlook for Pilates Reformer
The pilates equipment’s sales are steadily expanding in Europe, as people become more aware of the benefits of physical activity in their daily lives. People of all ages are using these facilities.
Even pilates is a part of the co-curricular activity of the many students in their schools and other educational institutes in Europe. From childhood, they studied the benefits and importance of pilates. They know how pilates equipment improves their posture, strengthen the stomach, improve overall strength etc.
With the trend of work from home and closing of tourism and leisure venues, due to the regulations imposed on outdoor activities. Many players in Europe shifted themselves to online fitness programs such as meditation, yoga, workout, and so many other activities that bring joy, happiness to the house. This plan gained good popularity of online yoga and workout programs in European countries.
Furthermore, with social media platforms, people can showcase their benefits (what they feel by taking pilates equipment’s) and encourage other people to join the gym and other training centres or buy equipment at home. All these factors are fueling the demand for pilate’s equipment in the region.
Who are the Key Manufacturers and Suppliers of Pilates Reformer?
Some of the leading manufacturers and suppliers of pilates equipment’s include
- CASA Pilates Equipment
- Dezhou Kangbei Fitness Equipment Co., Ltd
- Sivan Health and Fitness
- SPIN FITNESS
- Bonepilates
- Tirado Pillates Apparatus
- Balanced Body
- Gratz™ Pilates
- MAD DOGG ATHLETICS, INC.
- The Joint Workshop Pty Ltd
- Merrithew Corporation
- Stamina Products Incorporation
- AGM Group
- Re-Juvenate Pilates and many others.
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The global pilates equipment’s market is competitive because of the presence of a large number of globally competitive and regional players. The majority of players adopt different strategies like free consultation and expert instructors to enhance their presence in the market.
Players in competitive markets work on expanding their consumer base.The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Key Segments
By Product Type:
- Merrithew SPX Max Plus Reformer
- Sportline Superior Cadillac Reformer
- The Merrithew SPX Reformer Bundle
- Peak Pilates Casa Reformer
- Pilates Power Gym Pro Mini Reformer
- Others
By Application:
- Home
- Hostels
- Hotels
- Other
By Distribution Channels:
- Direct Sales
- Specialty Stores
- Online sales channels
- Others
By Region:
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
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