The baby food market is projected to experience significant growth in the coming years, with an estimated value of $79.9 billion in 2023 and a predicted increase to $130.4 billion by 2033, at a 5.0% CAGR from 2023 to 2033. This growth is driven by the increasing demand for nutrient-rich baby food options and the availability of various forms of baby food such as paste, liquid, and powder. Factors like expanding retail marketing and addressing malnutrition concerns contribute to the rising demand for infant food
Future Market Insights (FMI) predicts that the baby food market will be worth US$ 79.9 billion in 2023 and US$ 130.4 billion by 2033. From 2023 to 2033, the market is anticipated to expand at a CAGR of 5.0%.
The demand for baby food is anticipated to increase due to the growing need for nutrient-rich diet options for babies among both parents and the availability of baby food in paste, liquid, and powder forms. In view of the expansion of retail marketing and the increased prevalence of malnutrition, it is anticipated that demand for infant food would increase.
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Additionally, during the projected period, the demand for organic baby food will increase, as will the popularity of fortified baby food products, which will fuel market growth. The use of baby food and formula has also expanded, especially in China, India, and the USA, thanks to supportive government programmes. Consumers’ increased awareness of ingredient and content labels has compelled businesses to develop clean-label production techniques.
Key Takeaways from the Report:
- The demand for baby food surge at a CAGR of 5.0% over the assessment period for 2023 and 2033
- The United Kingdom market is projected to grow at a CAGR of 5.4% during the forecast period from 2023 to 2033.
- In terms of product type, the milk formula segment is expected to account for a dominant share of 40.3% of the total market in 2023.
- Based on category, the conventional segment is expected to account for a revenue share of 91.2% in 2023.
- The USA is expected to emerge as the most lucrative market for baby food in North America.
- In terms of distribution channel, the supermarket segment is predicted to create maximum profit in the baby food market.
What are the Factors Limiting the Sales of Baby Food Across the Globe?
There are concerns about the baby food market’s expansion being constrained by its short shelf life. Due to a lack of an effective regulatory framework, it is anticipated that the baby food market share might face challenges during the projection period.
The market for baby food is significantly constrained by stringent quality controls and severe regulations imposed by governments and food agencies. To guarantee the highest possible level of product quality, companies must follow safety regulations. Aggressive pricing raises the cost of goods, which lowers profit margins for companies. As a result, these elements limit market expansion.
Competitive Landscape:
Key players in the market are focusing on innovation and eco-friendly packaging to cater to the growing demand. Few of the companies are also developing organic baby food and formulas to gain competitive edge in the market.
As per the study, few of the baby food companies are collaborating with e-commerce platforms and leading retailers to expand their customer base and gain revenue. Few of the recent development in the market are provided as follows:
- In July 2022, Danone introduced the first innovative Dairy & Plants Blend infant formula in the market.
- In April 2021, to offer new-borns a high quality vegetarian diet, the Kraft Heinz Firm developed a plant based baby food company. The menu options include dishes like Risotto with chickpeas, Potato baked with garden peas, and Saucy Pasta with beans.
- In June 2022, In its newly completed Michigan facility, Abbott Nutrition Company resumed production of infant formula. As the firm works to solve a national scarcity of the product, production of baby formula has increased at Abbott Nutrition’s Sturgis, Michigan, factory.
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Baby Food Market by Category
By Category:
- Organic
- Conventional
By Type:
- Milk Formula
- Dried Baby Food
- Ready to Feed Baby Food
- Other Types
By Distribution Channel:
- Drugstores/ Pharmacies
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Channels
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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