The Protein Powder Market is poised for substantial growth, with a projected size of USD 36.6 billion by 2032, fueled by an impressive 7.3% value CAGR from 2022 to 2032. This upward trajectory highlights the increasing demand for protein-rich supplements, driven by health-conscious consumers and athletes seeking nutrition and fitness solutions.
Protein powder products are aggressively marketed as things that help athletes and other physically active consumers grow muscle and improve performance, which has led to an increase in sales across the globe.
Athletes need more physiological protein in multi-stress contexts, such as goal-directed, repetitive, intense, and/or prolonged training regimens, to maintain healthy levels of protein synthesis and energy production as well as optimal immunological function and gut integrity.
As more athletes, fitness enthusiasts, and health-conscious consumers start using protein supplements, the Protein Powder Market is growing quickly. A rising understanding of the significance of protein for gaining muscle, controlling weight, and preserving overall health is driving market expansion. The demand for organic and plant-based protein powders is driving the market’s expansion as well.
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Protein requirements rise in tandem with the intensity and duration of athletic performance, leading to an increase in protein consumption in meals before and after the performance, as well as at regular intervals throughout the day, to ensure an adequate supply of essential or indispensable amino acids.
Protein powder is widely used by normal gym visitors as well. It is frequently taken in addition to other protein-rich foods, with no professional nutrition advice.
Protein powders have been shown to improve the adaptation response to resistance training in resistance-trained subjects under the age of 49, and various indicators of high protein intake have been linked to improved muscle function in young adults, boosting the protein powder industry.
Key Takeaways from the Protein Powder Market Study:
- The North American region currently holds the largest market share and is expected to continue to do so due to the widespread appeal of protein powder products among health-conscious consumers and rising demand for functional foods.
- According to FMI analysis, The European protein powder market is expected to grow at a rate of more than 5% per year through 2027, owing to the growing use of edible insects as protein supplements in meals and the growing demand for functional foods and drinks.
- Germany is dominating the European protein powder market with due to the increased demand for plant protein in powder form.
- Due to the growing livestock sector and increased awareness about animal health and nutrition, the protein powder industry from animal nutrition supplement application is expected to grow at a CAGR of over 6% through 2027.
- The market for protein powder is growing due to rising obesity rates among children and adults, as well as increased usage of protein powder for weight loss.
Who is winning?
Key players operating in the global Protein Powder market are focusing on reaching a large consumer base by implementing various strategies such as product innovations, marketing & promotional activity, strengthening distribution channels, and adopting sustainable production.
Some of the leading companies offering protein powder are Omega Protein, Amway, Abbott Laboratories, Glanbia Group, Herbalife International of America Inc., Vitaco Health, ABH Pharma Inc., GlaxoSmithKline, Makers Nutrition, Living Inc., and others.
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FMI, in its new offering, provides an unbiased analysis of protein powder presenting historical demand data (2017-2022) and forecast statistics for the period from (2022-2032).
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Protein Powder Market by Category
By Product Type:
- Animal Protein
- Dairy Protein
- Milk Protein (Concentrate/ Isolate)
- Whey (Concentrate/ Isolate/ Hydrolysates)
- Casein
- Egg Protein
- Gelatin
- Plant Protein
- Soy Protein
- Pea Protein
- Wheat Protein
- Others
By Nature, Protein Powder Market is Segmented as:
- Organic
- Conventional
By Flavor, Protein Powder Market is Segmented as:
- Plain Flavor
- Classic Flavor
- Vanilla
- Chocolate & Coffee
- Cookies and Cream
- Fusion Flavor
- Nut Flavor
- Fruity Flavors
- Strawberry
- Blueberry
- Banana
- Others
- Others
By End Use, Protein Powder Market is Segmented as:
- Dietary Supplements
- Food and Beverage
- Ready to Beverage Drinks
- Functional Foods
- Infant Food Formula
- Others
- Pharmaceuticals
- Others
By Distribution Channels, Protein Powder Market is Segmented as:
- Direct
- Indirect
- Store based Retailing
- Modern Grocery Retailers
- Hypermarkets/ Supermarkets
- Convenience Stores
- Specialty Sports Store
- Drug Store
- Online Retailing
- Others
- Modern Grocery Retailers
- Store based Retailing
By Region, Protein Powder Market is Segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
Frequently Asked Questions:
- How Big is the Protein Powder Market?
- At what Growth Rate is Plant Protein Powder Market Growing?
- What is the North America Protein Powder Market Outlook?
- At What Rate will Protein Powder Demand Grow in Europe?
- What Are the Key Trends Shaping the Protein Powder Market?
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