The Gift Packaging Market is a dynamic and thriving industry that caters to the demand for beautifully presented gifts across various occasions. Gift packaging plays a vital role in enhancing the appeal and value of the gift, making it an essential component of the gifting experience.
In 2022, it is anticipated that the global gift packaging market will be worth US$24,031.5 Million. Gift packaging sales are anticipated to increase at a CAGR of 4.4% between 2022 and 2032, reaching a value of US$ 36,964.5 Million. Online and e-commerce companies have tended to gain popularity in the giving sector recently, which is one of the causes driving the demand for gift packaging as the industry expands.
The historical period from 2016 to 2021 had a 3.3% value CAGR in the demand for gift packaging. Gifting is regarded as a way of expressing appreciation or gratitude. The culture of gift exchange has been evolving over the decades.
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Gift packaging is more than just wrapping paper and bows; it’s a way to elevate your gift-giving experience and create a sense of anticipation. From elegant boxes adorned with ribbons to personalized gift bags, the packaging sets the tone for what’s inside. It adds an element of surprise and excitement, making the recipient feel truly special.
Whether it’s a birthday, anniversary, or holiday gift, the right packaging adds that extra touch of thoughtfulness and care. So, indulge your loved ones with beautifully crafted gift packaging that leaves a lasting impression and enhances the joy of giving and receiving.
Key Points:
- Visual Appeal: Gift packaging should be visually appealing and catch the recipient’s attention. Use vibrant colors, patterns, or elegant designs to create an attractive package.
- Personalization: Adding a personalized touch to the packaging makes the gift more special. Consider including the recipient’s name, a customized message, or a monogram to add a unique touch.
- Protection: The packaging should ensure the gift remains safe and intact during transportation or handling. Use sturdy materials and proper padding to protect delicate items.
- Convenience: Make the packaging easy to open and resealable if possible. Consider using gift bags, boxes with removable lids, or ribbon closures for convenience.
- Sustainability: Opt for eco-friendly packaging materials, such as recycled paper, biodegradable materials, or reusable gift boxes, to reduce environmental impact.
- Gift Enhancements: Consider adding small embellishments like ribbons, bows, or gift tags to enhance the overall presentation and make the gift more visually appealing.
- Theme Consistency: If the gift is part of a themed event or occasion, ensure the packaging aligns with the overall theme for a cohesive and immersive experience.
- Thoughtful Presentation: Pay attention to the details. Neatly fold the wrapping paper, trim excess edges, and secure everything with adhesive or tape for a polished and professional look.
- Branding Opportunities: If you are representing a business, use gift packaging as an opportunity to showcase your brand. Include your logo or brand colors to create brand recognition.
- Emotional Connection: Ultimately, gift packaging should evoke emotions and create a sense of excitement and anticipation for the recipient. Focus on creating a memorable unboxing experience that adds joy and delight to the gift-giving process.
In its upcoming business report, FMI details the historical and current scenarios of the global Gift Packaging Market in terms of production, consumption, volume and value. This report studies the market into different segments, regions and players based on demand patterns and growth prospects.
The vital information and forecast statistics covered in the Gift Packaging Market report provide established and emerging market players with the insights they need to establish long-term strategies and maintain business continuity during crises such as the ongoing COVID-19 pandemic.
Analysis of the Impact of COVID-19 on the gift packaging market
The recent COVID-19 outbreak has negatively impacted various markets in the packaging industry, and the gift packaging market is no exception. Products classified as ‘necessities’ continued to record strong sales, while demand for non-essential products plummeted.
In response to government action, particularly social distancing norms and stay-at-home orders, companies operating in the gift-wrapping market have stopped production. In addition, movement restrictions and supply chain disruptions have created a logistics nightmare for market participants, resulting in severe product shortages in global markets. Several market players plan to shift their supply chains from China, the first epicenter of COVID-19.
FMI’s report includes an interesting chapter on the preliminary impact of COVID-19 on the gift packaging market. This helps both major and emerging market players to understand market scenarios during crises and make sound decisions to gain a distinct competitive advantage.
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Gift Packaging Market: Segmentation
The valuable information covered in FMI’s Gift Packaging Market report has been segmented into major segments and sub-segments.
By packaging type
- primary packaging
- secondary packaging
- tertiary packaging
By product type
- gift box
- container
- ribbon and bow
- gift sack
by material
- plastic
- paper and cardboard
- rail
- Glass
Gift Packaging Market: Competitive Analysis
FMI’s research provides a comprehensive analysis of global, regional, and country level players operating in the Gift Packaging market. Competitive information detailed in the Gift Packaging market report is based on each market player’s innovative product launches, distribution channels, local networks, industry penetration, production methods, and revenue generation. Additionally, growth strategies and acquisitions and acquisitions (M&A) activities related to players are included in the Gift Packaging Market report.
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The key players covered in the report are:
- Smurpit Kappa Group
- Shenzhen Fuxiang Gifts & Packaging Co., Ltd. Ltd.
- Ebro Color GmbH
Important Questions Answered in Gift Packaging Market Report
- Who will remain the highest revenue contributors in other regional markets?
- At what rate did the global gift packaging market expand during the forecast period?
- What will the global gift packaging market look like by the end of the forecast period?
- What innovative strategies do gift packaging market players adopt to stay ahead of the pack?
- What are the restrictions affecting the growth of the Global Gift Packaging Market?
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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