During the forecast period, the kombucha tea market is expected to grow at a steady CAGR of 12%. The market is expected to generate US$ 1.72 billion in revenue in 2023, with a value of US$ 5.4 billion by 2033.
One of the key elements impacting the global kombucha tea market is the expanding need for simple packaging. Food products that can be consumed on the go are becoming more and more in demand as a result of hectic lifestyles and time constraints.
As a result, portable kombucha tea is rising in popularity. Important businesses are applying appealing packaging to take advantage of this, extending the storage shelf life of the kombucha tea.
Additionally, producers of kombucha tea regularly provide customers fresh, delectable options. Kombucha tea was created to satisfy consumer desire for a healthy beverage while preserving the flavour, taste, texture, and nutritional benefits of the original product.
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Key Takeaways from Market Study
- Organic kombucha tea is expected to grow at a lucrative 13.8% CAGR during the forecast period.
- North America kombucha tea market is expected to dominate the global market in 2022, with a share of around 24.1% by 2032
- In terms of sales channels, modern trade is expected to have a dominant share in 2022
- Online retail stores are expected to grow at a rapid pace during the forecast period.
- In terms of product type, green tea is expected to dominate the global market in 2022
- Black kombucha tea is expected to grow at a rapid pace during the forecast period.
Competitive Landscape
Kombucha tea manufacturers are introducing new products to cater to consumers’ diverse preferences and tastes. Kombucha tea market trends such as changing consumer preferences toward non-alcoholic beverages and increased consumption of healthier beverages, key players are focusing on expanding their product portfolio.
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Future Market Insights, in its new report, offers an impartial analysis of the global kombucha tea market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
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Kombucha Tea Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
By Flavor Type:
- Regular/Unflavored
- Flavored
By Sales Channel:
- Modern Trade
- Convenience Stores
- Traditional Grocery Stores
- Specialty Stores
- Online Retail Stores
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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