Sweetener Market Projected to Surge to US$ 157.7 Billion by 2032, Propelled by Growing Health Awareness

The Sweetener Market is set to witness substantial growth with a projected 3.8% CAGR from 2022 to 2032. Estimated at US$ 108.6 billion in 2022, it is expected to reach US$ 157.7 billion by 2032. India holds a significant 31% market share in South Asia. The demand for healthier and natural alternatives to traditional sweeteners is driving this market expansion.

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Natural sweeteners, the second-largest product type, currently holds a market share of nearly 22% globally. This segment is anticipated to gain market share during the for forecast period.

The top competitors on the international sweeteners industry are expanding their financial and geographical reach. Additionally, because there aren’t many buyers and sellers, the majority of businesses are concentrating on cost optimisation.

The largest application category in the world market for sweeteners is the food and beverage sector. Almost 70% of current revenue comes from this category. The major application segment will continue to be the food and beverage industry for the duration of the forecast. Revenue-wise, this will have a market value in 2032 of around US$ 157.7 Bn. Demand for the food and beverage industry would increase at a CAGR of 3.8% between 2022 and 2032, according to the estimate.

Dairy goods and drinks are the two biggest sub-segments in the food and beverage industry. Together, these two sub-segments represent 40% of total revenue.

North America Sweeteners Market

In North America as well as the rest of the world, sucrose continues to be the most popular product category. In terms of sales, sucrose now holds a nearly 55% market share in North America. The demand for sucrose in the North American sweetener market will continue to rise as it is used in the food and beverage industry. Over 71% of North America’s revenue comes from the food and beverage sector, which will continue to be important during the projected period.

Increasing awareness among the middle class in China and India, is a key factor for the rising demand for sweeteners in Asia Pacific excluding Japan (APEJ). The APEJ sweeteners market is projected to grow at a steady rate, opening new avenues of growth for manufacturers. Considering the sheer volume and scale of demand in APEJ, many manufacturers are working on consolidating their position in this market.

Key companies profiled in the report include Carl Kühne KG (GmbH & Co.), Castelo Alimentos S/A, Aspall Cyder Ltd, White house foods, Spectrum Organic Products, LLC, Higher Nature Limited., Vitane Pharmaceuticals, Inc., the kraft heinz company, Bragg Live Food Products, Inc., Swanson Health Products, Inc., Solana Gold Organics, Amfac, Inc.(American Garden), Mautner Markhof Feinkost GmbH, GNC holdings inc, Eden Foods, Inc., Pompeian, Inc., NutraMarks, Inc., Eden Nuganics, Viva Naturals, Health Connection Wholefoods.

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Sweetener Market: Segmentation

By Sweetener Type :

  • novel sweeteners
  • natural sweeteners
  • sugar alcohol
  • sucrose
  • artificial sweeteners

By Industry :

  • food & beverage (sweet spreads, bakery goods, beverages, dairy products, confectionery & chewing gums and others)
  • direct sales
  • pharmaceuticals
  • others.

By Region :

  • Eastern Europe
  • Japan
  • Middle-East & Africa (MEA)
  • Latin America
  • Asia-Pacific excluding Japan (APEJ)
  • Western Europe
  • North America

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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