Riding the Herbal Tea Market Surge Valued at US$ 7.7 Billion by 2033 Fueling Global Wellness Trends in Europe, USA, and Beyond

The worldwide herbal tea market is estimated to be esteemed at US$ 3,962.7 Million of every 2023. During the conjecture time frame going from 2022-2033, deals of herbal tea are supposed to develop at a CAGR of 7.3%, to be esteemed at US$ 7,693.5 Million. With the developing wellbeing and health pattern, the worldwide tea market, especially for herbal teas, is developing quickly.

It has been seen that the ascent of the wellbeing business, as an immediate outcome of the fat-consuming properties of herbal teas, has incredibly added to the development of this market. During the verifiable period 2016-2021, herbal tea request developed at a 5.5% worth CAGR.

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For diabetics and health-conscious persons, herbal tea can be drank with or without fruit juices, sugar, honey, or both. Herbal tea consumption reduces caffeine intake and lowers blood sugar levels. Herbal teas come in many different varieties, including those with ginger, ginkgo biloba, ginseng, hibiscus, jasmine, rosehip, mint, chamomile, and others.

Herbal Tea Market Segmentation:

The types of raw materials utilised, the flavours, the packaging, the products, and the region are used to categorise the herbal tea market. Based on the type of raw material utilised, the herbal tea market is classified into three categories: black tea, green tea, and yellow tea. Green herbal tea, which is liked by the younger generation in particular because it is thought to be more nourishing and healthy, has a higher market share in these categories than black herbal tea.

Green herbal tea offers a wider variety of kinds and new product developments than black herbal tea. Depending on the type of product, herbal tea is categorised into three categories: fast premixes, liquid and powdered RTD, and syrups. Due to their portability and year-round suitability, powdered fast premixes are widely used in several market segments. The widespread consumption of liquid herbal tea as a cooling beverage aids in the rapid growth of the herbal tea market. The syrup comprises sugar and herbal tea extracts, is primarily consumed by the younger generation, and boosts the market share of the herbal tea sector.

Herbal tea market is segmented as flavor types like lemongrass, peppermint, fruit, hibiscus, ginger and chamomile. Lemongrass herbal tea is mostly consumed worldwide. Peppermint herbal tea relieves muscle spasms and is used widely. Herbal tea made from chamomile flowers can be helpful in insomnia. Herbal tea is also segmented on the basis of packaging like can packaging, carton packs, herbal tea bags, herbal tea paper pouches and loose tea, which covers herbal tea market share and is expected to expand widely in the forthcoming years.

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Herbal Tea Market: Regional Outlook

The herbal tea market is segmented on the basis of regions like North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan and Middle East and Africa. Japan, Eastern Europe and North America are in increasing demand for herbal tea, which is the potential market and established markets for herbal tea due to its anti-aging properties.

New herbal tea brands are appearing weekly with the increasing demands for processed foods and ready to drink beverages on a large scale and is expected to scroll robust CAGR in forthcoming years.

Herbal Tea Market: Drivers

Increased population, disposable income, growing health awareness of the consumers and the ongoing wellness trends are some of the driving factors influencing to enlarge the herbal tea market in the anticipated years. Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting it in the release of toxins from the body. In many cases the frontier between enjoyment and medicinal purposes have shifted to obscure. These trends in turn initiated opportunities for the herbal tea extract producers to contribute the functional food and neutraceutical market sectors with new ingredients.

Herbal Tea Market: Key Players

The key players operating in herbal tea market consists of AB Food and Beverages, Tata Global Beverages, Martin Bauer Group, Nestea, Unilever, Buddha’s Herbs, Green Earth Products Pvt Ltd, Mothers Parkers Tea and Coffee Inc., Global Herbitech, Rooibos and Typhoo India.

Regional analysis for Herbal Tea Market includes

  • North America
    • US & Canada
  • Latin America
    • Brazil, Argentina & Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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