From 2023 to 2033, the RTD canned cocktail market is predicted to grow at a 6% CAGR. The RTD canned cocktail market is expected to grow from US$ 18.822 billion in 2023 to US$ 33.247 billion by 2033, according to forecasts.
The need for handy and reviving alcoholic beverages has led to a rapid growth in the RTD Canned Cocktail market. Ready-to-drink cocktails are getting more and more popular as a result of our hectic lifestyles and growing inclination towards goods that may be consumed quickly. Additionally, the development of novel and distinctive flavours spurs demand and aids in industry expansion.
Additionally, consumers are attempting to widen their horizons by trying other beverages because they spend more time at home. RTD cocktails give consumers the same opportunity, which is fueling growth in the RTD canned cocktail market.
The demand for ready-to-drink alcoholic beverages by customers is driving a significant expansion in the RTD Canned Cocktail market. Cocktails in cans offer a hassle-free drinking experience for people with hectic lifestyles and a need for on-the-go solutions. The availability of a wide range of flavours and premium ingredients in these portable beverages also contributes to the market’s expansion.
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Key Takeaways:
- Among the product type segment, sales of vodka RTD canned cocktail are projected to account for 19.2% of the total market share in 2022.
- Sales of flavoured RTD canned cocktails will increase at an impressive 11.3% CAGR through 2032.
- Demand for RTD canned cocktails in the retail segment will surge at a 11.9% CAGR over the assessment period.
- The U.S. is projected to lead the North America RTD canned cocktail market, with sales growing at a 9.9% CAGR through 2032.
- Germany will emerge as a lucrative pocket in the Europe RTD canned cocktails market. Demand in Germany is projected to grow at a 9.5% CAGR through 2032.
- Sales in the India RTD canned cocktail market are forecast to grow at a stupendous 12.1% CAGR over the assessment period.
Competitive Landscape
Leading players operating in the global RTD canned cocktails market are investing in research & development to improve the variety and quality of their products to improve sales. In addition to this, players are investing in mergers, acquisitions, and collaborations to expand their global presence. For instance:
- In June 2019, ASDA released ‘Throw’ by Boulevard, an energy organic martini.
- Hochstadter reduced the size of their canned cocktails by about 100 ml/3.38 fl. oz. so that stacking is simple and the overall amount of alcohol consumed in a single serving is kept to a minimum.
- Big Hammer produced slimmer cans to make its canned cocktails more accessible to female consumers, who are the company’s primary market.
RTD Canned Cocktail Market By Category
By Product Type:
- Cider
- Gin
- Vodka
- Wine
- Whiskey
- Rum
- Hard Seltzer
- Cocktail
By Flavor:
- Natural/Unflavoured
- Flavoured
By Sales Channel:
- On-Trade/Food Service
- Institutional Sale
- Retail
- Hyper market/Super market
- Convenience Store
- Specialty Stores
- Liquor Shop/Beverage Exclusive
- Airport Retail
- Online Retail
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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Key Questions Answered in the Report
How big is the RTD canned cocktail market?
The RTD canned cocktail market will reach nearly US$ 19 Bn by 2022.
What is the North America RTD canned cocktail market outlook?
The North America RTD canned cocktail market is expected to grow at a 11.6% CAGR between 2022 and 2032.
At what rate will RTD canned cocktail demand grow in Europe?
The demand for RTD canned cocktail is expected to grow at 11.0% CAGR between 2022 and 2032.
What are the key trends driving RTD canned cocktail sales?
Growing demand for flavored drinks with low alcohol content, along with wide availability of new and innovative drinks through online channels are the key trends driving RTD canned cocktail sales.
At what rate will RTD canned cocktail demand grow in India?
The India RTD canned cocktail market will expand at a 12.1% CAGR between 2022 and 2032.
Significant RTD Canned Cocktail Manufacturers
- Anheuser-Bosch InBev
- Diageo PLC
- Duvel Moortgat USA Ltd.
- AB InBev
- Brown-Forman
- Dulce Vida
- Manchester Drinks Co.
- Novo Fogo
- S.A.B. de C.V.
- Bacardi Limited
Key Segments
By Product Type:
- Cider
- Gin
- Vodka
- Wine
- Whiskey
- Rum
- Hard Seltzer
- Cocktail
By Flavor:
- Natural/Unflavored
- Flavored
By Sales Channel:
- On-trade/Food Service
- Institutional Sale
- Retail
- Hypermarket/Supermarket
- Convenience Store
- Specialty Stores
- Liquor Shop/Beverage Exclusive
- Airport Retail
- Online Retail
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East and Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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