Functional Food Market En Route to Reach US$ 30.9 Billion by 2032

 Functional Food Market: The revenue generated by the sales of functional foods in GCC countries is likely to be over US$ 30.9 Bn by 2032, and is expected to grow at a CAGR of 11% between 2022 and 2032.

The Middle East nutraceuticals vertical is predicted to grow exponentially during the projection period. In comparison to the market for functional foods, the industry for dietary supplements is maturing. This demonstrates that the GCC functional food sector has enormous potential for growth.

The GCC Functional Food Market is expanding at an exponential rate, owing to rising consumer health consciousness. Functional foods loaded with important nutrients and health-promoting additives are in high demand. The region’s market is prepared to expand further with novel product offerings and clever marketing. Producers are capitalising on this trend to cater to consumers’ different interests.

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The governments are also excessively spending on healthcare to prevent incidences of diseases arising from cholesterol and obesity. Governments of UAE, Kuwait, and Saudi Arabia are conducting several awareness programs as well as exhibitions for promoting intake of healthy foods; which would add to the growth of GCC functional food market.

At the same time, one needs to know that grocery and consumer co-operative stores are losing out on popularity in GCC functional food market. This could be credited to emergence of A-class stores and hypermarkets.

The manufacturers are adopting differentiating strategies like in-store promotions, which are inclusive of allocation of budget to generate awareness via branding, sampling, or tie-ups with school canteens, thereby creating a novel category of the health foods in collaboration with retailers & manufacturers.

Along the above-mentioned lines, modern food retailers like Al Maya Group, Lulu Hypermarket, Carrefour, Al-Othaim Supermarket, Spinneys and Choithrams are into expansion in Saudi Arabia and promulgating functional food.

Beautiful Brands Internationals (BBI) Freshberry Frozen Yogurt Café based out of Makkah (Saudi Arabia) did record sales of US$ 11K on the opening day itself. Future Market Insights has entailed these findings with future perspectives in its latest market study entitled ‘GCC Functional Food Market’. The line of expertise in the form of analysts and consultants has gone for all modes of research – primary, secondary, tertiary to execute.

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Key Takeaways from GCC Functional Food Market

  • KSA is expected to hold the largest market share in the near future.
  • UAE is expected to grow twice its present market value in the forecast period.
  • Qatar and Kuwait are amongst the lucrative markets regarding functional food products as former is amongst the headstrong economies in GCC.
  • Kuwait alone is expected to witness a notable CAGR of 12.2% in GCC functional food market going forward.

Competitive Arena

  • Oman Flour Mills provides cattle & poultry feed under the brand name ‘Barakat’, flour products under the brand name ‘Dahabi’, and specialized feed under the brand name ‘Alpha’.
  • Alyasra Foods’ proprietary brands do cover each and everything; right from juice, snacks, grocery, and eggs to frozen fish and meat. Consistency, quality, variety, and savings are being emphasized on.

“With preference for omega 3 fatty acid-fortified eggs and stanol/sterol-enriched low-fat spreads, GCC functional food market is bound to grow on a substantial note going forward”, says an analyst from Future Market Insights.

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How does the Report function?

  • The research study is based on product type (functional dairy products, cereals, flakes & confectioneries, iodised salt, fortified eggs, fish & meat, and oil & margarine), and by distribution channel (hypermarkets/A-class stores, self-service & B-class chains, consumer co-operative & groceries, and likewise).
  • With increasing demand for dietary supplements, GCC functional food market is expected to grow by leaps and bounds in the near future.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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