The Potato Flakes Market is expected to see steady growth, with a projected size of USD 11,824.1 million by 2032, reflecting a healthy Value CAGR of 5.3% from 2022 to 2032. This growth is driven by the increasing demand for convenient and versatile potato-based products, appealing to diverse consumer preferences.
The market for potato flakes is anticipated to grow as a result of increased launches and brand development of important potato flakes brands. Leading manufacturers want to increase their global presence. A more competitive market environment created by established producers’ increased engagement has led to the production of numerous potato products that are expected to drive the expansion of the overall industry.
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The overall expansion of the potato flakes market is projected to be driven by increased launches and brand development of major potato flakes brands. Leading manufacturers want to increase their market share outside of the US. A competitive market environment is created by the growing participation of established producers, leading to the development of numerous potato products that are expected to drive overall market growth.
Key Takeaways from Potato Flakes Market Study
- According to FMI study’s on the potato fakes market, a large consumer base is looking for products that are naturally sourced. Potato flakes are generally used in dishes that require mashed potatoes. Potato flakes are used as a thickener or base for the preparation of ready-to-eat vegetable gravies and soups. They are also used as an ingredient for potato chips, texturized potato products, snack pellets, etc. Thus, the demand for Potato Flakes is surging.
- The global potato flakes market has been segmented based on end-use, where the buyer to consumer segment holds the major share. However, in the upcoming period, the buyer to buyer segment is estimated to show a positive growth due to its increasing applications in different food products.
- Based on nature, the global potato flakes market is segmented into organic and conventional types. Due to growing health concern, consumers are looking for products that are grown naturally and are free from chemicals and are not genetically modified.
- Eastern Europe and APEJ are expected to lead the global potato flakes market in terms of value. The demand for potato flakes is considerably high in North America. Western Europe is predicted to show a high growth rate in the forecast years. The Latin America market, dominated by Brazil, is also exhibiting high demand for potato flakes.
Who is winning?
Idahoan Foods, McCain Foods Limited, Nestle S.A., Inc., Clarebout Potatoes NV, Goodrich Cereals, Lamb Weston Holdings, Inc., Iscon Balaji Foods Pvt Limited, Lutosa SA, Patwary Potato Flakes Ltd., Bem Brasil Alimentos LTDA, Rixona B.V., Agrarfrost GmbH & Co. KG, Nahr-Engel GmbH, Basic American Foods, Inc., Bob’s Red Mill Natural Foods are some of the key market players.
Leading companies operating in the potato flakes market are aiming at regional expansion via targeting the local distributers to upscale their potato flakes sales and to provide high-quality products to the customers.
- In March 2018, Nestle S.A. opened a new quality assurance lab in Araras, Brazil. The move was intended to enhance the company’s organic product portfolio in the region. The company invested around US$ 6.9 Mn to construct the new facility. The quality assurance facility will ensure that its organic products are free from pesticides and genetically-modified organisms.
- In April 2018, McCain Foods Limited completed a strategic investment with a highly innovative agriculture company, TruLeaf Sustainable Agriculture. With this partnership, the company is expected to set new standards for efficient crop production and environmental care.
- In 2017, Lamb Weston Holdings, Inc. expanded its Richald Washington plant by 2, 90,000 square feet, increasing its production capacity by approximately 300 million pounds annually.
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Potato Flakes Market by Category
By Product Type, Potato Flakes Market is Segmented as:
- Business to Consumers
- Hypermarket/Supermarket
- Convenience Store
- Specialty Store
- Traditional Grocery
- Online Retailers
- Business to Business
- Food Service Industry
- Food Industry
- Soups & Premixes
- Bakery
- Snacks
- Frozen Food
- Baby Food
- Meat Processing
- Animal Feed
By Region, Potato Flakes Market is Segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle east and Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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