The Protein Powder Market is on a remarkable growth trajectory, with its size expected to surge from USD 22.3 billion in 2022 to a projected USD 36.6 billion by 2032, at a substantial compound annual growth rate (CAGR) of 7.3%. This expansion signifies evolving health and fitness consciousness, driving demand for convenient and protein-rich nutritional supplements.
Products made of protein powder are heavily promoted as goods that aid athletes and other physically active consumers in building muscle and enhancing performance, which has caused a boom in global sales.
In multi-stress contexts, such as goal-directed, frequent, intense, and/or prolonged exercise routines, athletes have elevated physiological protein requirements in order to maintain enough protein synthesis and energy generation, as well as optimal immune function and gut integrity.
As more athletes, fitness fanatics, and health-conscious consumers take up protein supplements, the Protein Powder Market is expanding rapidly. Market expansion is fueled by rising consumer knowledge of the value of protein for gaining muscle, controlling weight, and maintaining general health. The popularity of organic and plant-based protein powders is another factor driving market expansion.
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Protein requirements rise in tandem with the intensity and duration of athletic performance, leading to an increase in protein consumption in meals before and after the performance, as well as at regular intervals throughout the day, to ensure an adequate supply of essential or indispensable amino acids.
Protein powder is widely used by normal gym visitors as well. It is frequently taken in addition to other protein-rich foods, with no professional nutrition advice.
Protein powders have been shown to improve the adaptation response to resistance training in resistance-trained subjects under the age of 49, and various indicators of high protein intake have been linked to improved muscle function in young adults, boosting the protein powder industry.
Key Takeaways from the Protein Powder Market Study:
The North American region currently holds the largest market share and is expected to continue to do so, primarily attributed to the widespread appeal of protein powder products among health-conscious consumers. Furthermore, the rising demand for functional foods further contributes to its sustained dominance.
According to FMI analysis, the European protein powder market is projected to experience a growth rate of more than 5% per year through 2027. This growth is fueled by the increasing utilization of edible insects as protein supplements in meals, along with a growing demand for functional foods and beverages across the region.
Notably, Germany emerged as a frontrunner in the European protein powder market, driven by the escalated demand for plant-based protein in convenient powder form. This trend underscores the evolving preferences towards sustainable and plant-derived nutritional options.
Expanding beyond dietary considerations, the protein powder industry’s application within animal nutrition supplements is poised for significant growth. A Compound Annual Growth Rate (CAGR) of over 6% is anticipated through 2027, buoyed by the expanding livestock sector and heightened awareness concerning animal health and nutrition.
The escalating rates of obesity among both children and adults are fostering the growth of the protein powder market. Moreover, the increased utilization of protein powder for weight loss purposes further fuels this trend, contributing to an estimated 15% rise in market demand.
Who is winning?
Key players operating in the global Protein Powder market are focusing on reaching a large consumer base by implementing various strategies such as product innovations, marketing & promotional activity, strengthening distribution channels, and adopting sustainable production.
Some of the leading companies offering protein powder are Omega Protein, Amway, Abbott Laboratories, Glanbia Group, Herbalife International of America Inc., Vitaco Health, ABH Pharma Inc., GlaxoSmithKline, Makers Nutrition, Living Inc., and others.
Get Valuable Insights into Protein Powder Market
FMI, in its new offering, provides an unbiased analysis of protein powder presenting historical demand data (2017-2022) and forecast statistics for the period from (2022-2032).
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Protein Powder Market by Category
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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