The global sales of high protein yogurt market are predicted to be worth around US$ 36.6 billion in the current year 2023. According to FMI, the market has been growing consistently over the past years, with a healthy CAGR of around 2.6% from 2018 to 2022.
Currently, high protein food items and beverages, including yogurt, are becoming more and more popular among health-conscious people all across the world. So, the overall market is anticipated to make a pleasant leap ahead, with a yearly growth rate of 7% anticipated between 2023 and 2033. By maintaining this remarkable rate of growth, the market’s total worth is anticipated to soar to a staggering US$ 70.1 billion by 2033 end.
High protein yogurt has become a practical and delectable way to fulfill protein demands as people are shifting away from non-veg food items. The growing acceptance of yogurt intake as a dietary intervention for controlling protein shortage is also driving their demand in recent years.
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The growing popularity of live probiotic cultures is another reason behind the increase in sales of high protein yogurt globally. Additionally, the industry has seen a surge in demand as more people who are lactose intolerant look for alternatives or substitutes to conventional dairy products.
Consumers across the countries are growing more health conscious and are looking for nutritive solutions without compromising flavor. Yogurt with a high protein content meets this criterion as it combines the creamy delight of regular yogurt with protein ingredients. So, the market is expanding beyond merely the health and fitness segment as it has become widely popular among a variety of regular customers.
Key Takeaways from the High Protein Yogurt Market Study Report
- With a substantial market share of 23%, the United States took the lead in sales of high protein yogurt in the year 2022. The higher market share in this region is mostly due to the acceptance of high-protein diets and the focus on healthy eating practices.
- Germany continues to have a prominent position in the high protein yogurt industry and it held 10% of the global revenue in 2022. Meanwhile, the demand for high-protein yogurt in the United Kingdom is expected to advance at a surprising growth rate of 7.1% through 2033.
- The market in India is expected to grow at a faster rate, following a year-on-year growth rate of 6% during the anticipated period.
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High Protein Yogurt Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Spoonful
- Drinkable
By Source:
- Dairy-Based,
- Plant-Based
By Flavor:
- Regular
- Flavored
- Berries
- Vanilla
- Chocolate
- Peach
- Mango
- Other Flavors
By Sales Channel:
- Food Service
- Store-Based Retailing
- Hypermarkets/Supermarkets
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East & Africa (MEA)
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Competitive Landscape for the High Protein Yogurt Market Players
Chobani, Danone, Epi Ingredients, Epigamia, General Mills, Koninklijke DSM, Oikos, Pow-Cow, Yeo Valley, and Yoplait Light are some top players in this market. This market’s expanding customer base has been a major factor in the expansion and globalization of industries in recent years.
With numerous crucial discoveries, the high protein yogurt business is currently going through a flavor-packed revolution. Prominent market players are offering a balanced blend of protein and gut-friendly bacteria to entice more consumers and grow their market share.
Recent Developments by the High Protein Yogurt Manufacturing Industries
Chobani LLC announced the introduction of their new Chobani Protein brand of high protein yogurts in January 2023. This new product line comes in a number of flavors, including strawberry, blueberry, and vanilla, and each serving has 20 grams of protein.
General Mills, a leading layer in the high protein yogurt and snacks market, announced in February 2023 that it would buy Epic Provisions. With this purchase, General Mills is now having access to the expanding high protein yogurt industry.
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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