Laundry Care Market Competition: Strategies and Trends Shaping the Industry 2033 | FMI

As per Future Market Insights, Laundry Care Market is highly lucrative which is characterized by the presence of many local and international players. To gain competitive edge in the market, key players are adopting strategies such as launch of laundry care products with multi-functional features.

Some of the laundry care market players are introducing organic and natural products with eco-friendly packaging to gain competitive edge.

The market for laundry care is very profitable and is dominated by a large number of domestic and foreign companies. Key businesses are using methods like the introduction of laundry care products featuring multi-functional characteristics to obtain an advantage in the market. Certain competitors in the laundry care sector are providing organic and natural goods in eco-friendly packaging to obtain a competitive edge.

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Some key developments of the leading companies in this market are:

  • The National Aeronautics and Space Administration (NASA), an autonomous U.S. government agency in charge of the civilian space program, aeronautics research, and space research, teamed with Procter & Gamble in 2021. Procter & Gamble took part in the collaboration and contributed to making simpler to wash clothes on the International Space Station (ISS).
  • In 2022, Henkel intended to combine its Laundry & Home Care alongside Beauty Care divisions to become Henkel Consumer Brands. With the goal of having a fresh framework in place by the beginning of 2023, the company will begin the merger preparation process as soon as is practical.

Other businesses are focusing on growing economies like India, China, as well as South Korea owing to the unexplored prospects in these nations. They are also working with regional suppliers, e-commerce sites, and grocery shops to establish dominance in these areas and hold the lead in the global market.

Overview

Around US$ 98.2 billion was the estimated size of the Global Laundry Care Market in 2022. The key driver of the rise of the global market is the rising demand for laundry care products as a consequence of the growing population in emerging areas. By 2023, it is expected to have generated US$ 180.3 billion, with a CAGR of 5.7% from 2023 to 2033.

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The market for laundry care products including detergents along with fabric conditioners is driven by the steadily rising demand for laundry services in important industries like hospitality, healthcare, and food services. A wide range of solutions for consumers are now available at reasonable prices as a consequence of the market’s abundance of laundry service providers.

A number of laundry service companies now give instant pickup, payment options via the internet, and customer loyalty discounts to their clients along with speedy services. There is a greater need for new resorts and hotels, which will have a big impact on how the market for laundry care products expands throughout the projection period as the consumer sector expands.

Chemical detergents along with cleaners frequently fall short of the performance of organic cleaners and detergents. They have components made from plants, which makes them preferred over those that employ chemicals. If the laundry detergent is chemical-based, even recently cleaned garments could feel sticky. This is not the case, in contrast, when washing clothes with natural detergents. Utilizing organic detergents has the added benefit of utilizing less resources. Clothing is in continual touch with the skin throughout the day. It is possible that some residue will stay in the clothing and come into proximity to the skin if harsh or even chemical-based cleaning solutions are employed.

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Key Takeaways from the Market Study

  • Between 2018 and 2022, sales of laundry care increased at a CAGR of 5.4%.
  • In 2022, it is predicted that the fabric softeners category would increase its market share to 23%.
  • Through 2023, the organic source type sector is anticipated to grow at a 5.5% CAGR to reach US$ 38.8 billion.
  • The liquid detergent market is anticipated to grow at a rate of above 5.5% CAGR through 2023, representing an additional potential of US$58.4 Bn.
  • The market for laundry care products in India will grow at a 5.8% CAGR between 2023 and 2033.
  • According to estimates, the United States dominates the global market for laundry care with about 17.6% of total sales.

“The increasing need for laundry care products as a result of the expanding population in emerging regions is the main factor driving the growth of the worldwide market. Customers are further enticed to shell out more on textile care and cleaning supplies by the availability of a variety of wash & care solutions.” remarks an FMI analyst.

Key Segments Profiled in the Global Laundry Care Market

Product Type:

  • Fabric Softeners
  • Laundry Detergents
  • Others

Distribution Channel:

  • Wholesaler/Distributors
  • Supermarket/Hypermarket
  • Convenience Stores
  • E-Commerce
  • Grocery Stores
  • Others

Source Type:

  • Synthetic
  • Organic
  • Others

Form Type:

  • Powder
  • Cake/Block
  • Liquid
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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