The USA Floriculture Market is reflecting opportunistic growth potential owing to the noteworthy import of gifting flowers in tandem with the flourishing local cut flower industry. The US is anticipated to rise at a CAGR of ~6.2% during the forecast period.
Increasing demand for gifting flowers as well as florists’ quick creativity in terms of personalization to appeal to consumers’ interests are projected to boost the expansion of the market. Popularity of online growers is expanding in the United States, as it connects producers and buyers through online auctions, allowing people to purchase flowers at reasonable prices and of excellent quality.
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The floriculture market is estimated at USD ~57.5 billion in 2023, and is projected to reach USD ~106.1 billion by 2033, at a CAGR of 6.3% from 2023 to 2033.
The market for floriculture, which is mostly supported by cut flowers, will grow significantly thanks to the recent explosion in popularity of edible flowers.
Institutions/events that currently hold around 3/5 of the share in the market would remain the prominent adopters of floriculture items.
Huge potential for flowers for the purpose of decoration throughout multiple occasions would fuel the growth of the institutions/events segment during the forecast period.
Flowers are bought for a variety of purposes, including expressing love or sympathy, as well as achieving environmental and aesthetic aims. Horticulture is currently being adopted because of the necessity to incorporate green cover into workplace interior designs.
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Key Takeaways – Global Floriculture Market Study
- Europe is expected to retain its dominant position in the global floriculture market, attributed to increasing adoption of gardening activities in the region.
- Among product type, the cut flowers segment is considered a key contributor to growth of the global floriculture market, due to high consumption of fresh roses in decorations such as bouquets at events, vase arrangements, and as gifts on special occasions.
- The cut foliage segment is expected to witness a significant CAGR in the global floriculture market, owing to increasing use of mix bouquets in flower arrangements at events and festivals.
Rising Environmental and Social Responsibility to Shape Market Trends
Consumers demand sustainably produced flowers, attributable to increasing consumer awareness regarding environmental and social impact of production and trade of floriculture products worldwide. Thus, all participants in the floriculture value chain aim adopt sustainable agricultural practices such as integrating pest management and conservation agriculture to reduce negative impact of their activities on the environment.
Consumers in the market are also willing to pay more for sustainably grown flowers. Thus, companies aim to obtain certifications and are offering fair trade, FPP, and other certified flowers to their consumers in order to improve their market position.
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Floriculture Market: Competitive Landscape
Prominent players in the global floriculture market are Tropiflora Ltd., Forest Produce Ltd., Selecta Cut Flowers S.A.U., Native Floral Group, Tropical Foliage Plants, Inc., Oserian Group, Esmeralda Farms, Marginpar BV, DOS GRINGOS, LLC, Flamingo Horticulture Ltd., Danziger Group, Florensis Flower Seeds UK Ltd., Verbeek Export B.V., Florance Flora, Karuturi Global Ltd., and others.
Players in the floriculture industry are focusing on Asia for production and sales of commercial floriculture products, owing to significant rise in demand for low cost flowers in this region. Companies are also entering various strategic partnerships with domestic players to expand their market footprint.
Key Segments of Floriculture Industry Survey
Floriculture Market by Product:
- Cut Flowers
- Cut Foliages
- Plants
- Propagation Materials
Floriculture Market by Flower:
- Roses
- Chrysanthemums
- Tulips
- Lilies
- Gerberas
- Carnations
- Texas Bluebells
- Freesias
- Hydrangeas
- Others
Floriculture Market by End Use:
- Floriculture for Personal Use
- Floriculture for Institutions/Events
- Floriculture for Hotels, Resorts, & Spas
- Floriculture for Industrial Use
Floriculture Market by Sales Channel:
- Direct Sales of Floriculture Products
- Floriculture Products Sold at Specialty Stores
- Floriculture Products Sold at Franchises
- Floriculture Products Sold at Florists & Kiosks
- Floriculture Products Sold at Supermarkets/Hypermarkets
- Floriculture Products Sold at Independent Small Stores
- Floriculture Products Sold by Online Retailers
- Others
Floriculture Market by Region:
- North America Floriculture Market
- Latin America Floriculture Market
- Europe Floriculture Market
- East Asia Floriculture Market
- South Asia & Pacific Floriculture Market
- Middle East & Africa (MEA) Floriculture Market
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