The USA Bird Food Market would reach US$ 3,011.0 million in 2023. By 2033, it is anticipated to reach US$ 3,931.1 million. From 2023 to 2033, it would expand at a CAGR of 2.5%. The USA accounts for 20% to 25% of the worldwide pet food market, which is its parent market.
During the year 2022, the sunflower seeds/hearts category emerged as the frontrunner within the market’s array of product types. This segment commanded a substantial portion, boasting a revenue share exceeding 33.1% within the same year.
The preference for sunflower seeds is largely attributed to their elevated oil content, making them a preferred choice. These seeds serve as a vital energy source for essential avian activities such as feather replacement, migration, and winter survival. Moreover, the adaptability of most bird species to handle and hull the diverse sizes of sunflower seeds further contributes to their widespread popularity.
People are adopting little or small pets as they are easier to indulge and humanize than large pets. Owners are hence prepared to invest more to guarantee that their dogs receive the greatest care.
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Several people were in need of companionship and stress relief during the pandemic. Propensity to get more pets and spend on their health & wellbeing might be a way for pet owners to show their appreciation. They want to appreciate numerous advantages their animals offer to their lives.
They are hence prepared to invest more to guarantee that their dogs receive the best care available. The following are few of the main advantages of keeping a pet bird, according to bird owners:
- Birds offer camaraderie, love, and affection (45%)
- Happiness and emotional support (56%
- Stress relief (62%)
- Entertaining to watch and keep at home (50%)
For instance, more than 9 million families in the USA maintain birds as pets, which would further boost bird food sales in the nation. The same source also states that 14% of all respondents, including pet owners and non-pet owners, purchased a new pet during the epidemic.
At least 25% of new pet owners said the pandemic had an impact on their most recent pet purchase. It included dogs (47%), birds (46%), saltwater fish (60%), reptiles (27%), cats (40%), freshwater fish (34%), small animals (46%), and horses (27%).
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Key Takeaways from the USA Bird Food Market Study
- Top 5 bird food producers in the USA generated around 15% to 20% of share in 2022.
- By product type, the sunflower seeds/hearts segment generated a share of more than 1% in 2022.
- Based on price range, the under US$ 15 segment held more than 35% of total revenue in 2022.
- In terms of sales channel, the indirect category accounted for 4% of total revenue in 2022.
- Kaytee Products, Inc., Pennington Seed, Inc., and Wild Birds Unlimited, Inc. are top 3 USA-based bird food manufacturers.
“Increasing demand for outdoor activities and adventures such as camping and trekking would drive the market. These would help to propel bird watching and wild bird feeding activities in the country. It is projected to auger well for the USA bird food market.” – Says an analyst.
Competitive Landscape: USA Bird Food Market
Market players are increasingly focusing on introducing various initiatives to promote new products. Apart from product offerings, players are also providing services and recommendations to bird owners in terms of various bird food.
For instance, Des Moins Feed Co. Inc. actively assists its customers regarding bird feed supplies. It also helps them to choose a suitable food as per the age of birds. It helps the company to maintain a strong relationship with its customers and gain a new client base.
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Leading players present in the USA bird food market are:
- Kaytee Products, Inc.
- Pennington Seed, Inc.
- Wild Birds Unlimited, Inc.
- Des Moins Feed Co. Inc.
- GLOBAL HARVEST FOODS LLC.
- M. Brown’s Sons, Inc.
- Wagner’s LLC.
- Hartz
- Mars Inc.
- Nestle SA
Get More Valuable Insights into USA Bird Food Market
Future Market Insights, in its new offering, provides an unbiased analysis of the USA bird food market, presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033. The study divulges compelling insights on the USA bird food market by product type (sunflower seeds/hearts, peanuts, niger, millet), price range (under US$ 15, US$ 15 to US$ 25, US$ 25 to US$ 50, US$ 50 to US$ 75, above US$ 75), and sales channel (direct sales, indirect sales).
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