The Brazil Culinary Tourism Market reached a market of US$ 17.2 billion in 2022, and it is predicted that it would expand at a CAGR of 17.7% from 2023 to 2033 to reach a market value of US$ 103.29 billion.
Brazilians aggressively and inventively promote their own food. This just helps to emphasize how important food is to our culture and how it promotes nationalism even more so than other facets of Brazilian culture that are less usually associated with the nation. The public is asking for a number of culinary excursions because they would like to learn more about the country’s food. The demand in Brazil’s culinary tourism sector will be driven by the increasing use of social media and the rising consumption of foreign food.
Many cafes and restaurants are making an effort to provide their patrons dishes that are exclusive to that city or region of Brazil. The development of Brazil’s culinary tourism business is aided by the government’s promotion of cooking classes and festivals.
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Key Takeaways from the Market Study
- The scope of the global Brazil culinary tourism market increased significantly between 2018 and 2022, with a CAGR of 9.5%.
- A sizeable market share, or 45.5% of the Brazilian market share, was occupied by restaurants in 2022.
- With a market share of more than 50% in 2022, the online reservation sector led the culinary tourism industry in Brazil.
- Brazil welcomed 64.2% of its visitors from outside the country in 2022.
“The major players in Brazil’s culinary tourism industry educate visitors on flavor, culinary instruction in specific places, and trips to food festivals. Such elements are projected to accelerate the development of the Brazilian culinary tourism sector in the years to come,” remarks an FMI analyst.
Competitive Landscape
The major players in Brazil’s culinary tourism industry educate visitors on flavor, culinary instruction in specific places, and trips to food festivals. Some of these businesses are cooperating with internet platforms as well as social media influencers to develop a consumer base.
They are also utilizing cutting-edge marketing techniques including advertising and celebrity endorsements to increase sales. Other competitors, however, are advertising their gourmet fare and cuisines to keep a firm grip on the market. The following are some significant changes in the Brazil culinary tourism industry:
- Rio Carioca Tours & Services has been in operation since 2008. They have been offering a range of tours and transportation services around Rio de Janeiro and the neighboring areas through the travel agency they own and operate. They provide a range of food-related excursions, including Brazilian Cooking Classes with Transfer, Guided Tours of the Ipanema Hippie Fair, as well as Feijoada Food Tours with Transfer.
- The company Paraty Explorer offers day trips in Paraty that focus on outdoor activity and adventure. They carefully organized their day tours to Paraty to give tourists the chance to see the best areas of the city and get a sense of the local history, cultural backgrounds, and scenic splendor that make Paraty such a unique place to visit.
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More Valuable Insights Available
Future Market Insights offers an unbiased analysis of the global Brazil culinary tourism market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the Brazil culinary tourism market, the market is segmented on the basis of activity type, booking channel, tourist type, tour type, customer orientation, age group, and region.
Key Segments Profiled in the Brazil Culinary Tourism Market
By Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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