Pet Owners Drive Demand: Pet Safe Cleaners Market to Hit $8 Billion by 2033

The net worth of the Global Pet Safe Cleaners Market is estimated at US$ 6,119.5 million in 2023. The overall pet safe cleaners market share is likely to reach US$ 8,224.1 million by 2033, following a moderate CAGR of 3.0% from 2023 to 2033.

Research by FMI suggests that the global adoption of pets is increasing. As a result, there is a growing demand for pet-friendly products among consumers. Consumers are becoming more proactive about the health and hygiene of their pets due to trends like pet humanization. Moreover, the hygiene and maintenance of pets directly impact the lifestyle and health of the consumers.

The availability of choices in the market for eco-friendly and pet-friendly cleaners has significantly increased compared to decades ago. The consumer mindset has shifted towards using pet-safe cleaners because they are readily available and offer additional benefits. Why not use them when they are easily accessible and provide added advantages?

Many companies have embraced the production of all-purpose cleaners that not only use eco-friendly materials but are also safe for pets. Whether consumers are looking for environmentally conscious options or cleaners that won’t harm their dogs and cats, these pet-safe and environmentally friendly cleaning products are readily available in the market.

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Consumers are increasingly becoming aware of the risk of using chemically induced cleaners. Pets are prone to picking up residues from cleaning products. Research suggests that non-pet-friendly cleaners containing ingredients like ammonia, bleach, chlorine, and formaldehyde can pose serious health hazards to pets, including an increased risk of diseases like cancer or kidney damage. Therefore, consumers are now choosing pet-safe cleaners instead of chemical-laden ones. This shift in consumer preferences has led to significant market growth for pet-safe cleaning products.

Key Takeaways

Developing economies, such as India, have great potential for growth in the pet-safe cleaners market, owing to the surge in pet adoption by Indian families. FMI anticipated that India pet safe cleaners industry could expand at a CAGR of 5.6% during the forecast period.

According to FMI’s research, the United Kingdom pet safe cleaners industry is expected to experience slow-paced growth with a CAGR of 2.8% due to the stagnancy and recession in the market scenario.

In 2022, Germany accounted for 6.4% of the global market value in the pet safe cleaners industry, driven by increasing awareness among pet parents regarding the toxicants present in chemical-based cleaners.

In 2022, the United States pet safe cleaners industry held a dominant global market share of 44.7%, primarily due to the presence of key established local and international players.

Market Competition

The primary focus of key market players in the global pet-safe cleaners market is to maintain a sustainable environment for pets, given the growing importance of pet health and hygiene. Dominant players in the market are expanding their consumer lines by introducing new products with unique selling propositions and signing agreements with various companies to form partnerships. Mergers and acquisitions, along with alliances, form part of the strategies employed by these companies.

Recent Developments 

• In February 2023, CloroxPro announced the launch of CloroxPro Healthy Clean, an instructional designed microlearning module for environmental service (EVs) managers and supervisors as a part of CloroxPro Healthy Clean, an online platform for learning and training about cleaning for health efficiently and safely.
• Reckitt, in November 2022, collaborated with Essity to co-launch a disinfection products range for professional hygiene consumers, combining the power of their Dettol, Sagrotan, and Tork brands in 4 countries across Europe.

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