Future Market Insights predicts steady growth for the USA Tinted Cosmetics Industry during the forecast period due to several factors. The rising trend of skinimalism, where individuals opt for minimal cosmetics to maintain a natural appearance, has significantly impacted American women’s preferences.
Moreover, the USA leads in the consumption of skincare products and cosmetics globally, with an average monthly expenditure of US$250 to US$320 per person. However, the heavy use of conventional makeup and cosmetic products has led to an increase in skin issues among consumers.
The global tinted cosmetics market is estimated at US$ 1.5 Billion in 2022 and is projected to reach US$ 2.29 Billion by 2032, with overall sales accelerating at a CAGR of ~4.3% from 2022 to 2032.
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Tinted cosmetics are commonly used by people all over the world to cover up blemishes, uneven skin tone, and pores on the skin. These cosmetic products are gaining popularity, as they help in achieving a natural and makeup-free look.
Tinted cosmetics are lighter than other makeup and cosmetic products, and do not affect skin health, as they have simple pigments without any chemical compounds.
The cosmetics industry was valued at more than US$ 380 billion in 2019, with more than 40% share held by face cosmetics. Cosmetics for facial use are very popular, as facial beauty is considered the most important factor.
The lip and cheek tints and eye tints are the next popular tinted cosmetic products. Men and women both are commonly using these products, as they are based on skin complexion. Tinted products for men include moisturizers and serums, which provide additional benefits to the skin. Due to their vast uses, tinted cosmetics are popular among customers.
However, the market is restrained by presence of counterfeit products, regulations on use of chemical ingredients in several countries, and the competition among the top manufacturing brands.
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Key Takeaways from the Tinted Cosmetics Market Study
- Based on application, face cosmetics category account for around 42% share of the global tinted cosmetics market.
- By nature of product, the natural segment is expected to grow at a higher pace during the projection period.
- North America and Europe will continue to lead the global tinted cosmetics market during the forecast period.
- The U.S. tinted cosmetics market is poised to grow at a significant pace over the assessment period.
- Demand for tinted cosmetics is expected to rise at a moderate pace across South Korea between 2022 and 2032.
“Changing fashion trends and growing penetration of social media are expected to play a significant role in boosting the tinted cosmetics market during the next ten years. Besides this, development of multifunctional products with natural ingredients will bode well for the market,” says an FMI Analyst.
Who is Winning?
Leading players operating in the tinted cosmetics Live Tinted, Nykaa, Ulta, Tint Cosmetics, e.l.f., Lab Series, Maybelline, Lakmé, Oriflame, Nivea, Bobbi Brown, BareMinerals, Kosas, and Rare Beauty among others.
Tinted Cosmetics Category Analysis Segments
By Product Type:
- Sunscreens
- Moisturizers
- Foundation
- Cheek or Lip Tints
- Balms
- Others
By Application:
- Face cosmetics
- Cheek and Lips cosmetics
- Eye cosmetics
- Hair cosmetics
By Consumer Orientation:
- Men
- Women
- Unisex
By Nature of Product:
- Conventional
- Natural
By Distribution Channel:
- Hypermarket/Supermarket
- Specialty Stores
- Pharmacies
- Independent Stores
- Online Store
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