The Rolling Papers Market, also known as the cigarette paper market, is witnessing steady growth as consumer preferences shift towards rolling their tobacco. This market provides thin, lightweight, and combustible papers used to roll tobacco or herbal blends for smoking.
With surging demand for hemp-based rolling papers, driven by increasing interest in natural and sustainable products, the market is projected to reach a valuation of US$ 714.1 million in 2023, with a promising 5.2% CAGR from 2023 to 2033. Rolling papers offer users greater control over their smoking experience, allowing customization of tobacco type and quantity, contributing to their rising popularity worldwide.
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This growth presents lucrative opportunities for rolling paper manufacturers, propelling the market size to US$ 1,185.5 million by 2033. The market has witnessed a paradigm shift in consumer preferences, with a growing popularity of the roll-your-own smoking format. The increasing legalization of recreational cannabis in several states further augments the demand for rolling papers.
Smoking tobacco is a growing trend around the world even though there are numerous negative impacts of smoking tobacco and any other substances. Since the late seventeenth century, young people have continued to use rolling papers as a preferred method of preparing their cigarettes.
The proliferation of e-commerce or online retail websites listing tobacco and associated products has contributed to the expansion of the cigarette paper market. Likewise, the influence of social media and the propagation of cross-cultural trends therein have augmented the popularity and consumer base for cigarette rolling papers.
The most important factor driving the sales of cigarette rolling papers has been identified as the rise in people’s disposable income and spending capacity. Besides, helping in avoiding stress, tobacco is considered a luxury item which has substantially increased the smoker population driving the demand for rolling papers further.
Pubs that have designated smoking areas have built up a sizable consumer base in many cities indirectly augmenting the income potential of market players. However, the main obstacle to the expansion of this market sector is the government’s strict rules on smoking and the prohibition of tobacco products. Nevertheless, it maintains its market share as many people are getting lured toward it for relaxation.
Key Takeaways from the Rolling Papers Market Study Report
- The total consumption of rolling papers in North America generated 18.6% global revenue share back in the year 2022. On the other hand, the revenue share of Europe was figured out to be around 23% that year.
- In comparison to different countries, the United States leads the global market and held a market share of 16.9% in 2022.
- Japan follows the United States in production and supply of rolling papers and it generated a global revenue share of 10.9% in 2022.
- The demand for rolling papers in China and India is anticipated to grow at the high rates of 5.8% and 6.6% respectively through 2033.
- As per FMI, the hemp material type segment accounted for almost 59.9% of the total market share in 2022. This segment is projected to retain its dominance through the forecast years with sales expanding at a CAGR of 4.0% through 2033.
Geographically, the rolling papers market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the market due to the growing acceptance of smoking alternatives and the legalization of cannabis in various states. Europe is also expected to be a significant market due to the increasing popularity of smoking alternatives and the growing awareness about the health benefits of cannabis.
In conclusion, the rolling papers market is expected to grow at a significant rate during the forecast period due to the increasing demand for natural and eco-friendly rolling papers and the legalization of cannabis in various countries. The market is highly competitive with several key players operating in the market. Companies are focusing on various strategies such as product launches, partnerships, and collaborations to increase their market share.
Traditionally, tobacco was smoked using paper scraps and leafs of different trees. However, paper scraps and leafs have gradually evolved into sophisticated and commercial rolling papers. Cigarette paper or rolling papers are made from non-wood plant fibers such flax, hemp, sisal, rice straw, and esparto.
Rolling papers are available in several forms, which include transparent, colored, and flavored. These papers offer desired tearing strength, thickness, low air permeability, and excellent burning speed control. Rising number of commercial cigarette brands and surging popularity of roll-your-own method of smoking will bolster sales in the market in the forthcoming years.
Further, urbanization in developing countries across Asia and Latin America is fueling the demand for the tobacco smoking products. As a result of the changing pace of living and growing hectic lifestyles in the urban areas many people prefer quick dopamine releasing products like coffee and cigarettes. Furthermore, legalization of recreational use of cannabis in various countries will augment the growth in the market.
Increasing availability and sales of rolling papers via online channels in anticipated to boost sales in the forthcoming years. Several companies are investing in the development of online sales platforms to increase their geographical reach.
Furthermore, the companies also benefit from the data entered by the customers at the time of purchasing the product. The data collected from the website is used to make a data-driven decision, gain insights regarding the consumer buying pattern, product demand and regional demand.
Online sales channels also enable companies to manage the inventory of the products in demand, reducing the overhead costs incurred in setting up physical supply and distribution networks, and improving consumer engagement.
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Consumers are able to compare prices and make better purchasing decisions with the help of online platforms. Thus, the growing adoption of online sales channels is anticipated to propel sales in the market.
“Legalization of recreational cannabis consumption across various states and countries, along with surging demand for hemp-based rolling papers for a better smoking experience will continue driving sales in the market over the forecast period,” says an FMI analyst.
Key Takeaways:
- By material type, hemp segment is estimated to account for around 60% of the total market share in 2022.
- In terms of basis weight, demand in the 10 gsm to 25 gsm segment will increase at a 4.6% CAGR through 2032.
- Sales in the U.S. rolling papers market will grow at a 3.7% CAGR, reaching a valuation of US$ 164.8 Mn by 2032.
- China will account for a dominant share in the East Asia rolling papers market, with total sales reaching US$ 136 Mn by 2032.
Rolling Papers Market Landscape
Schweitzer-Mauduit International, Inc., Delfort Group AG and Republic Technologies are the top players operating in the rolling papers market. Furthermore, Richer Paper Co., Ltd., Snail Custom Rolling Papers, Nippon Paper Papylia, Pura Group, Mudanjiang Hengfeng Paper Co., Ltd. JOB de Jean Bardou, Devambez, Moondust Paper Private Limited and Miquel y Costas are the key players operating in the global rolling papers market. The Tier 3 players in the market are expected to hold 55-65% of the global rolling papers market share.
Rolling Papers Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the global rolling papers market, analyzing historical demand from 2015-2021 and forecast statistics for 2022-2032. The study reveals growth projections on the rolling papers market based on material type (flax, sisal, hemp, rice straw and others (esparto, etc.)) and basis weight (up to 10 gsm, 10 gsm to 25 gsm and 25 gsm & above) across seven regions.
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