Peanut Butter Market USD 7.9 Billion by 2032: Surging Demand Fueled by Growing Popularity as a Nutritious and Versatile Snack Option

The Peanut Butter market is worth USD 5.0 billion in 2022 and is expected to rise at a CAGR of 4.7% during the forecast period, reaching USD 7.9 billion by 2032

Peanut butter is a low-calorie, high-protein food made by mashing dry-roasted peanuts. It can be used in place of dairy butter. Peanut butter can be used to top toast, crackers, and a variety of other foods. Peanut butter is used in a variety of end-user industries, including bakery, savoury & sauces, smoothies, and many more.

Peanut butter is a high-energy source that can be used in place of milk butter. Aside from the energy it provides, peanut butter is also high in protein, fibre, unsaturated fat, and minerals including magnesium, zinc, potassium, and vitamin E.

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With these nutritional value obtained from the consumption of peanut butter, the global market is slated to witness robust growth over the forecast period. Moreover, the growing population size of consumers with weight diseases and increasing disposable income of consumers in developed and developing countries are major factors expected to promote the growth of the global peanut butter during the forecast period and aftermath.

In addition, the surge in demand for convenience food and ready-to-eat meals is a strong force fueling the industry’s growth globally.

Peanut Butter Market Driven by Consumers’ Growing Demand for Nutritional Products

Peanut butter is a high-quality food product with several nutritional benefits associated with its consumption. It is a good source of protein, fat, fiber, mineral, and vitamins.

The vitamin E content in peanut butter is essential for the correction of vision and muscles’ orientation. It also serves as an antioxidant, giving it the ability to fight against diseases like cancer, joint inflammation, and many other diseases. Consumers are spending on healthy products with similar nutritional values, and this is expected to facilitate the growth of the global peanut butter market over the forecast period.

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Changing Lifestyle

Consumers worldwide are now involved in strenuous activities, which often leads to the loss of energy. The need for energy giving food products like peanut butter is essential to help regain the lost energy.

When individuals are stressed up after a hectic and busy day, they are eager to consume foods like convenience meals that can be prepared within a short period. Hence, this is expected to create a surge in demand for peanut butter in the global market.

Peanut Butter Market Restraint

The primary factor slated to hamper the growth of the global peanut butter market is the rise in the product price in the global market. There is competition among key players in the industry on the prices of products, which will affect the market’s growth over the forecast per

Peanut Butter Market: Region-wise Analysis

North America is slated to be in dominance over the forecast period in terms of market revenue, with the United States acting as the growth driver within the region.

The United States will have the highest contribution of the total market revenue due to the rise in consumers’ disposable income and the surge in demand for nutritional products.

However, the Asia Pacific region is slated to be the fastest-growing market for the global peanut butter market within emerging economy nations like China and India, acting as drivers within the region.

With the rise in per capita consumption of peanut butter among individuals in the Asia Pacific, the peanut butter market is expected to register significant growth during the forecast period and aftermath.

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Peanut Butter Market: Competitive Landscape

  •  Procter & Gamble
  • Unilever
  • The J.M. Smucker Company
  • Hormel Foods Corporation
  • Boulder Brands Inc.
  • Kraft Canada Inc.
  • Algood Food Company Inc.

Region-wise Analysis

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Report Highlights

The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, types, technology and applications.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts, and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Global Peanut Butter Market Segment Analysis

The global peanut butter market can be segmented on the following basis

By Type

  • Smooth Peanut Butter
  • Crunchy Peanut Butter
  • Other

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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