Artificial Sweeteners Market US$ 3.1 Billion Projected to Surge by 2033: Rising Health Concerns and Growing Demand for Low-Calorie Alternatives

The artificial sweeteners market was worth US$ 2.4 billion in 2022, and it is expected to be worth US$ 3.1 billion by 2033, rising at a CAGR of 3.12% between 2023 and 2033.

The Artificial Sweeteners Market is witnessing substantial growth due to the increasing demand for low-calorie and diabetic-friendly alternatives to sugar. As health-conscious consumers seek to reduce sugar intake, artificial sweeteners offer a viable option. Their use in a wide range of food and beverage products fuels market expansion, catering to diverse dietary needs.

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Consumers are becoming more conscious of their dietary needs as a result of simple access to almost endless information. As a result, people are becoming more conscious of the need of selecting healthier food and beverage choices. As their health worries develop, they are increasingly demanding healthier, lower-calorie foods and beverages.

As people’s health worsens, there is a greater need for low-calorie food and beverage products to help them maintain a balanced diet. Sugar replacements are preferred by most health-conscious customers since they contain less calories than conventional sugar. Consumption of sugar substitutes contributes to the health benefits received by health-conscious customers.

Sugar substitutes can help you lose weight and manage your diabetes. Because artificial sweeteners do not contain carbohydrates, they do not raise blood sugar levels. Sugar substitutes have almost no calories, whereas a teaspoon of sugar has about 16 calories. Stevia is a sugar substitute that is hundreds of times sweeter than sugar and has almost no calories.

Key Takeaways from Market Study

  • Russia contributes around 20% to the European Artificial Sweetener market. The market in the country is mainly driven by the consumption of bakery and alcoholic beverages.
  • New tax regime introduced by the Government of the United Kingdom to reduce consumption of sugar-based products has increased the demand for artificial sweeteners.
  • In China the artificial sweetener market is expected to grow at a CAGR of 3.5%.
  • Rise in cases of diabetes in India increases the demand for artificial sweetener market and this demand is expected to grow in the forecasted year.
  • Artificial sweetener market in Australia is expanding at a faster rate and it mainly includes the beverage segment.

“The use of artificial sweeteners in processed foods such as candies, powdered drink mixes, jams and jellies, dairy products, baked goods, and other similar food and beverages to preserve flavor while making them healthier will drive the market growth,” says a Future Market Insights analyst.

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Competitive Landscape

The global market for artificial sweeteners is fragmented, with numerous large and small regional players. Leading market players are focusing their efforts on developing innovative products and implementing strategies such as acquisitions and mergers to strengthen their position in the global market.

  • Roquette, BRAIN AG, and AnalytiCon Discovery announced in January 2021 that the R&D phase for the development of Brazzein, a protein sweetener naturally found in African berries Pentadiplandra brazzeana Baillon, had been completed successfully.
  • This high-intensity sweetener has a high sweetening potency while maintaining a sugar-free functionality and pleasant taste profile. Roquette and BRAIN will now move forward with the approval and industrial scale-up of the protein sweetener in the food and beverage sector as part of their newly agreed Joint Development Agreement (JDA). A contractual agreement for its approval and production has been signed by the partners.

Some prominent artificial sweetener manufacturers are utilizing advanced technologies to provide safe, affordable, and efficient artificial sweeteners. Whole Earth Sweetener, Ach Food, Madhava Sweeteners, Cargill Inc., Beijing Vitasweet Co. Ltd., Ajinomoto Co. Inc., Tate & Lyle PLC, McNeil Nutritionals are the market’s major players.

Explore More Valuable Insights

Future Market Insights, in its new report, offers an impartial analysis of the global artificial sweetener market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

The study offers compelling insights based on type (Aspartame, Acesulfame-Potassium (Ace-K), Sucralose, Saccharin, Cyclamate, Others (Neotame, Advantame)) application (Beverages, Dairy Products, Bakery & Confectionery, Dietary Supplements, Bread Spreads, Pharmaceuticals, Personal Care Applications, Other Applications) form (Powdered, Tablets, Syrup).

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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