Strategic Insights into the Global Automation Testing Market: Future Market Insights, Inc. Study

Automation Testing Market

By 2032, it is anticipated that automation testing market would surpass US$93.6 billion and grow at a CAGR of 14.3%. The demand for the automation testing market is increasing as a result of the rapid development of technologies like artificial intelligence and machine learning.

Automation testing services are finding attractive potential as a result of the widespread use of smartphones and mobile applications across many end-user sectors. Testing automation is becoming essential due to the growth of web-based applications and emerging software technologies.

The COVID-19 pandemic had an effect on the market for automation testing during the first quarter of the lockout. However, because most businesses rely on mobile apps, there is a pressing need for automation testing as end-user industries quickly go digital.

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The expansion of the automated testing market is being driven by the increased creation of mobile applications that serve a variety of end-user industries dealing with hospitality, customer service, or technology.

Automation testing is now used by small and medium-sized businesses in addition to large and medium-sized ones. The market is being shaped by lower data pack prices, easy affordability, and the convenience of implementing automation testing.

The Asia Pacific area is experiencing rapid growth in the technology sector. The demand for automation testing is mostly driven by nations like China, Japan, Australia, and India. Government agencies are supporting the expansion of artificial intelligence and machine learning by initiating projects in addition to technology sectors that are optimizing the use of these technologies.

According to Future Market Insights, the automation testing market in China is predicted to grow at a CAGR of 14%. the growing use of Internet of Things (IoT) devices and artificial intelligence, particularly in mobile applications, are to blame for this.

Additionally, India is going through a digital revolution, which has boosted the region’s reliance on automation testing. Asia Pacific is becoming a promising location for the growth of the automation testing market as a result of all these factors.

Opportunities in Automation Testing Market

The increasing penetration of smartphones along with the establishment of 5G services in certain geographical locations has made automation testing services easy. In addition, most end-user sectors that range from food and beverages to automotive are largely relying on the Internet and web-based applications that make tasks easier and more agile.

The changing nature of end-user sectors and digitization of the same is helping industries to adapt to web-based software that helps in managing workload. In addition, mobile applications have opened doors of opportunities for testing automation in more ways than one.

Furthermore, the development of mobile applications is supporting treatment and refusal of automation testing owing to its ability to minimize the time during testing. With digital transformation being at the forefront of transformation, the use of automation testing is expected to grow in the upcoming years.

Factors such as the growth in the demand for automation of the testing process and solutions for seamless customer experience and rising usage of AI-enabled cutting-edge technologies for software testing environments are expected to propel the market growth during the forecast period.

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Key Segments Covered in the Automation Testing Industry Report

Automation Testing by Component

  • Automation Testing Type
  • Static Automation Testing
  • Dynamic Automation Testing

Automation Testing Services

  • Automation Advisory and Consulting Services
  • Automation Planning and Development
  • Automation Support and Maintenance
  • Automation Documentation and Training
  • Automation Implementation
  • Managed Automation Services
  • Other Automation Services

Automation Testing by Endpoint Interface

  • Mobile Automation Testing
  • Web Automation Testing
  • Desktop Automation Testing
  • Embedded Software Automation Testing

Automation Testing by Organization Size

  • Automation Testing for Small and Medium-Sized Enterprises
  • Automation Testing for Large Enterprises

Automation Testing by Vertical

  • Automation Testing for Banking, Financial Services, and Insurance
  • Automation Testing for Automotive
  • Automation Testing for Defense and Aerospace
  • Automation Testing for Healthcare and Lifesciences
  • Automation Testing for Retail
  • Automation Testing for Telecom and IT
  • Automation Testing for Manufacturing
  • Automation Testing for Logistics and Transportation
  • Automation Testing for Energy and Utilities
  • Automation Testing for Media and Entertainment
  • Automation Testing for Other Verticals

Automation Testing by Region

  • North America Automation Testing Market
  • Latin America Automation Testing Market
  • Europe Automation Testing Market
  • Asia Pacific Automation Testing Market
  • Middle East and Africa Automation Testing Market

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 About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments based on Source, Application, Sales Channel, and End Use over the next 10 years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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