The United States Sustainable Tourism Market is projected to grow significantly, with a value of US$ 258.1 million in 2023, expected to reach US$ 663.64 million by 2033, at a compound annual growth rate of 9.90% during the forecast period.
The market holds a share of around 7.5% in the global sustainable tourism market. Positive aspects of the United States sustainable tourism include resource conservation, public and vendor education, and a strong emphasis on sustainable development in business plans and operations.
Key trends driving the market include the rising awareness of organic food and its low environmental impact, preference for local experiences, demand for outdoor recreation activities, proactive community marketing efforts, and increasing concern about resource depletion.
Challenges in the market include the lack of suitable infrastructure at ecotourism locations, the existence of monopolies in tour guiding services, staffing and funding constraints, and limited awareness compared to other forms of tourism. Careful planning, guidelines, awareness, and observation are crucial for the expansion of the market in various aquatic and terrestrial areas.
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Government initiatives are playing a crucial role in boosting the sustainable tourism market. Factors such as supply and demand, marketing, accessibility, lodging costs, transportation, community support, and dependence on tourism are being considered.
The age group of 26 to 35 holds a significant market share of 29.6% in the United States sustainable tourism market. This age group is attracted to travel and seeks adventurous experiences like scuba diving, water rafting, kayaking, and surfing. They also rely on destination ratings to choose popular sites, driving the demand for sustainable tourism in the United States.
In the sustainable tourism market, package travel is the preferred option, commanding a market share of 44.1%. It is favored for its cost-effectiveness and convenience, as it includes accommodations, transportation, and discounted entrance fees, providing a single point of contact.
Domestic travelers dominate the market due to better awareness of local places and reduced expenses compared to international travelers, who incur costs from booking flights to arranging lodging.
In terms of consumer orientation, men currently hold the majority market share, but women are increasingly gaining market share due to their awareness of sustainable development and independent decision-making. Experts anticipate a potential shift in market dynamics in the future.
Eco-tourism is highly preferred in the United States sustainable tourism market, as it offers an opportunity for tourists to connect with nature, seek rejuvenation, and attract spiritual tourists. This form of tourism appeals to those looking to escape the daily hustle and spend quality time immersed in nature.
Recent Development
In August 2022, Hilton Worldwide Holdings Inc. announced plans to expand its footprint in the Caribbean and Latin America. The company plans to open its 200th hotel in the area by the end of 2022. In addition, the business signed 15 new development agreements. It announced plans to open 15 more hotels in the second half of 2022, bringing several projects in its pipeline to 105, with a total capacity of about 15,750 rooms.
In June 2022, RIU opened its second hotel, the Riu Jambo, on Unguja, Zanzibar’s biggest island. It is a 4-star, 24-hour all-inclusive hotel with 461 rooms.
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Market Segmentation
By Tourism Type:
- Eco-Tourism
- Green Tourism
- Soft Tourism
- Community Tourism
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
- By Tourism Type:
- Domestic
- International
- By Tourist Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
By Region:
- North America
- Latin America
- Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa (MEA)
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