Leading companies operating in the North America Toilet Seat Market are making substantial investments in product innovation and market expansion, targeting the growing demand in developing regions. Additionally, these companies are actively engaging in collaborative efforts with non-profit agencies, introducing impactful campaigns to address critical issues.
A notable example is Roca, a prominent brand that launched the #CleanYourHeart campaign through its We Are Water Foundation. The campaign featured a short film addressing the pressing issue of toilet access in the region. The foundation’s efforts have extended to 50 projects in 27 countries across various regions, making a significant impact on toilet access and sanitation.
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Through such socially responsible initiatives, these companies have not only enhanced their brand awareness but have also established themselves as entities dedicated to addressing social challenges. This emphasis on branding has become a key aspect of their marketing strategies.
Moreover, product innovation remains a driving force in the market’s development. In 2019, Kohler Company introduced PureWarmth, an LED-enabled and heated toilet seat, offering exceptional convenience and comfort to users. Such advanced features resonate well with modern consumers, who seek technologically sophisticated and user-friendly bathroom products.
In conclusion, the toilet seat market is witnessing remarkable growth driven by the efforts of key companies to foster innovation, expand their reach into emerging markets, and take active part in impactful social initiatives. These collective endeavors are shaping the market’s landscape, presenting consumers with a diverse range of technologically advanced and socially conscious toilet seat options.
According to a recent report by Future Market Insights (FMI),North America toilet seat market is expected to surpass a valuation of US$ 1,445.1 Mn at a CAGR of over ~5.4% through 2032.
Growth in the market is underpinned by rising adoption of smart toilet seats as they are more hygienic and facilitate hyper convenience. This is expected to drive the sales of toilet seats in North America over the forecast period (2022-2032).
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Smart toilet seats incorporate new technical features like heated surfaces, and bidet toilets operated with remote control technologies. These toilet seats are easy to install and also are highly rated in case of convenience and comfort, especially for feminine hygiene.
Few smart toilet seat concepts also incorporate some the additional features like LED lights, and many others. This feature of LED lights helps provide the users with optimal light intensity during dark nights for guidance. These LED lights are sensor-operated.
Such developments of smart toilet seats that are a perfect blend of styles, designs, and technology are likely to facilitate future growth in the toilet seat market. As the preferences for smart premium toilet solutions is rising, the concept of the smart toilet seat is likely to successfully fuel market growth.
Key Takeaways from the North America Toilet Seat Market Study
- Toilet seats that provide therapeutic benefits are also available in the market that is light-weight and portable.
- Online sales are expected to register high growth as people have now shifted towards online buying amid the covid-19 outbreak.
- In the case of material type, plastic toilet seats are highly popular in the market as they preferred by mass population and are also economic in terms of price range.
- In terms of country analysis, the US is dominating markets together accounting for a market share more than 79% as the penetration and the adoption of products is high in the country.
“Installation and use of smart toilet seats has surged as a result of the growing trend of house refurbishment and restoration. Further, growing construction and renovation activities in residential sector across the U.S. will drive the North America toilet seat market.” says an FMI analyst.
Who is winning?
Major players present in the toilet seat market are Kohler Company, Bemis Manufacturing Company, Gensey Industries Inc, Roca Sanitario SA, Hamberger Sanitary, Villeroy and Boch Company, Aosman Sanitary Ware Company, Ltd, Huida Sanitary Ware Company Ltd., LIXIL Group Corporation, TOTO Ltd, and among others.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the North America toilet seat market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.
The study divulges compelling insights on the North America toilet seat market based on the by-product type (standard toilet seat, smart toilet seat), shape type (round/u-shape, elongated), material type (plastic, stainless steel, aluminum, vinyl, abs, polypropylene, wood, and others), price range (below US$ 50, US$ 50- US$100, US$ 100 and above), end-use (residential and commercial), sales channel (wholesalers/distributors, multi-brand stores, specialty stores, hypermarkets/supermarkets, independent small stores, online retailers and other sales channel).
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