The bag-in-tube market is poised for substantial growth, especially in the wine packaging sector, with an impressive compound annual growth rate (CAGR) of over 13.1% between 2022 and 2029, according to a report by Future Market Insights.
The increasing demand for bag-in-tube packaging can be attributed to several factors. One of the key drivers is its visually appealing design, which allows for comprehensive printing and embossing, effectively showcasing brand information and designs. This enhances brand visibility and customer appeal, making it an attractive option for companies looking to differentiate their products in the market. Furthermore, bag-in-tube packaging offers the advantage of extending the shelf life of products, keeping them fresh for 6 to 8 weeks after opening. This convenience is highly valued by customers and contributes to the growing demand for this packaging format.
To ensure effective packaging, bag-in-tube solutions require strong mechanical resistance and an oxygen barrier. Metallized PET, used in bag-in-tube film structures, fulfills these requirements by providing the necessary strength and barrier properties to protect the contents effectively.
The bag-in-tube market is predicted to witness rapid growth, maintaining a 13.1% annual growth rate over the forecast period. This expansion will be driven by industry advancements and innovations, including high-end customization features such as spigots and handles, enhancing convenience and user-friendliness for consumers. Additionally, the bag-in-tube sector focuses on continuous improvement of materials used for barrier layers to enhance product protection and preservation.
The wine packaging industry, in particular, is expected to embrace the bag-in-tube format, contributing significantly to the market’s robust growth. With its appealing design, extended shelf life, and advancements in materials and customization options, bag-in-tube packaging is becoming a preferred choice for various industries, driving its remarkable growth in the foreseeable future.
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Bag-in-Tube Market Study Key Takeaways
- Metalized PET will continue to be the favoured material in the bag-in-tube market, with more than 60% of the market expected to be captured between 2019 and 2029.
- By 2029, demand from wine and olive oil producers is predicted to account for roughly 80% of the global bag-in-tube market, and it is expected to develop at a faster rate than any other segment.
- Western Europe is estimated to dominate the bag-in-tube market, with a CAGR of more than 10% from 2019 to 2019.
- Bag-in-tube makers can make significant profits by targeting wine and spirit producers, as these end users see bag-in-tube as a lightweight, leak-proof, and cost-effective packaging alternative to glass.
In Asia Pacific and MEA, there are a lot of untapped markets.
Some markets are unfamiliar with bag-in-tube packaging, which is an expanded form of bag-in-box. While bag-in-tube has a high market penetration in Western Europe, it has a lower market penetration in North America. Latin America and Eastern Europe, where bag-in-tube packaging is still in its early phases of development, are key producers and consumers of wine, providing a great potential for bag-in-tube packaging manufacturers. Bag-in-tube penetration is essentially non-existent in APEJ, MEA, and Japan, making them very profitable regions for enterprises looking to increase their market positions.
In European countries, bag-in-tube packaging is widely used for wine and spirits, followed by high-end vegetable oil (olive oil). By the end of 2025, the worldwide millennial population is expected to surpass 30%. Millennials are drawn to novel packaging such as bag-in-tube and bag-in-boxes because they are convenient to carry and store. Bag-in-tube producers are projected to benefit greatly as a result of this.
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Competitive Landscape
As bag-in-tube is a pretty new solution in the packaging market, the bag-in-tube market is relatively small in size. Thus, there are vast opportunities for players operating in the bag-in-box segment and small & newly-entered companies alike to become the part of this rapidly growing market. Individual strategies followed by these market players in terms of improving their product portfolios, creating new marketing strategies, and acquisitions and mergers in the bag-in-tube market, have been elaborated in this report.
- Introduction of anti-counterfeit packaging and shift from glass-based packaging to plastic packaging materials are the ongoing trends in the bag-in-tube market.
- Demand for sustainable packaging solutions from eco-conscious consumers is anticipated to change the dynamics of the bag-in-tube market.
Market Benefits:
- Comprehensive Analysis: The report offers an in-depth analysis of the global bag-in-tube market, providing valuable insights into current trends and future estimations. It helps investors identify potential investment opportunities in the market.
- Competitive Outlook: The study thoroughly examines key market players and their strategies, enabling a clear understanding of the competitive landscape within the industry. This information empowers stakeholders to make informed decisions.
- Application Insights: An extensive analysis of the market based on application provides valuable data on industry trends. This helps stakeholders gain a deeper understanding of market dynamics and key growth areas.
- Quantitative Analysis: The report presents a quantitative analysis of the market from 2022 to 2029, offering stakeholders valuable data to capitalize on prevailing market opportunities. This data-driven approach aids in strategic decision-making and optimizing investment choices
Some of the leading companies operating in the market are:
- Smurfit Kappa Group PLC
- Industri-Bag
- Grafica Rovellosa SL
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Key Segments Covered in Bag-in-Tube Industry Research
Bag-in-Tube Market by Capacity:
- Less than 1000 ml
- 1000 to 2000 ml
- 2001 to 3000 ml
- More than 3000 ml
Bag-in-Tube Market by Product:
- EVOH Barrier + PE
- Metallized PET
Bag-in-Tube Market by End-use:
- Wine
- Spirit
- Olive Oil
- Fruit Juices
- Others
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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