Monoprotein Market: Surging Demand for Specialized Pet Diets Drives Growth of Single-Source Protein Foods in the Pet Food Industry Worldwide

 The global monoprotein market share is set to witness growth at a CAGR of 3.0% and top a valuation of US$ 4.3 Bn by 2032. Demand for monoprotein is likely to increase as pet owners need to deal with pet’s intolerance to a particular type of food protein, it is difficult to get away from the undesired components for customers.

Monoprotein sales are expected to increase because it is a single protein-sourced product. It is a solution that ensures the uniqueness and purity of pet food items including essential nutrients for pet health. As a result, these factors are anticipated to enhance the monoprotein market share between 2022 and 2032.

Furthermore, goods marketed as salmon-based food or chicken-based food today contain a slew of hazardous chemicals and preservatives. Furthermore, in order to avoid such goods, consumers are turning to monoprotein, which is driving the monoprotein market expansion throughout the forecast period.

The Monoprotein market is witnessing significant growth as consumers seek specialized dietary options for their pets. With the rising awareness of pet health and wellness, single-source protein diets are gaining popularity. Monoprotein pet food provides nutritional benefits and addresses specific dietary sensitivities, driving the market’s expansion in the pet food industry.

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The adoption of monoprotein is anticipated to recover the gap in the pet food market where a certain type of food protein is necessary to build immunity and muscle mass for pet’s allergy.

There are many variants like pork, chicken, salmon, and others available as a protein source to those products. As a result, the sales of monoprotein are anticipated to rise. These factors are anticipated to boost the monoprotein market trends & forecast during the forecast period.

Key Takeaways from Market Study

  • The monoprotein market analysis is worth US$ 3.2 Bn sales in 2022.
  • The monoprotein market share is expected to expand at a CAGR of 3.0% through 2032.
  • Global monoprotein demand is projected to grow year-on-year (Y-o-Y) growth of 2.7% in 2022.
  • The monoprotein market statistics are growing with a notable boost towards the production to reach US$ 4.3 Bn by 2032.
  • High product demand from the pet food industry, and tasty and convenient product forms are the factors driving the monoprotein market growth.
  • These factors are some of the influencing factors among consumers, which is driving sales of monoprotein across global markets.
  • Demand for monoprotein grew at 2.4% CAGR between 2017 and 2021.
  • Monge SPA, Purina PetCare (Nestlé S.A.), Brit Mono Protein (Vafo Praha s.r.o.), Country Farms, and Stuzzy Monoprotein (Agras Delic S.P.A.) are expected to be the top players in the industry.
  • Monoprotein market key trends & opportunities rise along with the dog as pet type, adult pet life-stage, flavored monoprotein, raw packaging type, and online retail sales channel are in heavy demand from pet food industry carrying a notable market share.

“A single source of protein for pets with guaranteed tolerability among the animals with food intolerance or allergies is the principle behind monoprotein products. The products come without any added preservatives, or artificial colorants or flavorings, to ensure that there is no chance of harm to the pets and the pet get complete nutrition as well from the product, driving the market growth,” – Future Market Insights Analyst.

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Competitive Landscape

Key monoprotein brands are conducting several types of research and looking for new strategic partnerships, while key business brands are focusing on developing applications in the food industry to generate high-quality food and beverage solutions.

The top players are focusing on new formulations and product innovations to gain monoprotein market growth and attract more customers to the product.

  • In 2020, Monge launched the top-quality and natural super-premium product BWild, which is a Low Grain or Grain Free monoprotein, and launched to fulfil the demand for innovative products in the field of the pet food industry, which also supports the dietary needs of pets.

Monoprotein Market by Category

By Pet Type:

  • Dog
  • Cat
  • Others

By Pet Life-stage:

  • Adult
  • Kitten/ Puppy
  • Others

By Flavor:

  • Unflavoured
  • Flavoured

By Packaging Type:

  • Raw
  • Powdered
  • Dry & Dehydrated
  • Liquid & Gravy
  • Canned
  • Frozen & Freeze-Dried
  • Others

By Sales Channel:

  • Hypermarkets /Supermarkets
  • Convenience Stores
  • Discount Stores
  • Online Retail
  • Others Retail Formats

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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