The Social Employee Recognition Systems Market is expected to be worth US$ 13.3 billion in 2022, with a CAGR of 14% from 2022 to 2028. By the end of 2028, the market is expected to be worth US$ 29.2 billion. A new market research analysis on social employee recognition systems has been published by Future Market Insights (FMI).
The title of the study is “Global Social Employee Recognition Systems Market: Global Industry Analysis (2013-2021) and Forecast (2022-2028).” Long-term contracts with large organisations and private companies are likely to contribute in revenue growth, and industry innovation will allow social employee recognition system providers to reach out to new potential clients in emerging regions. These factors are expected to help the global market for social employee recognition systems observe stellar growth in next few years.
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Social employee recognition system dealers can put emphasis on expanding their businesses across developing countries in MEA, SEA, and APAC. These regional markets have been steadily adopting a range of modern employee engagement and retention systems/programs. New players venturing into the social employee recognition systems market are most likely to focus on entering into partnerships and collaborations with established players. This will help them understand the demand pattern and supply chain scenario, in order to gain an attractive customer base and thereby, generate higher revenues.
The companies are also focusing on product development and innovation in order to retain their positions in the market. In March 2022, Salesforce launched a simplified software aimed at small businesses. This new software, called ‘Essentials‘, is a sales and customer service software that has been tailored specifically for small businesses. Salesforce is currently targeting small businesses by launching new, powerful, promising tools at affordable prices.
The other leading companies operating in the global social employee recognition systems market are Globoforce Ltd., REFFIND Ltd., Achievers Solutions Inc., Kudos, Inc., Madison Performance Group, and Recognize Services, Inc.
Adoption by Enterprises to Rise in an Effort to Access Multiple Benefits
The deployment of social employee recognition systems results in augmented employee satisfaction, eventually resulting in improved performance and enhanced productivity. Moreover, social recognition on a professionally used system uplifts professional profiles of employees to a great extent.
Organisations thus tend to opt for deploying social employee recognition systems for maintaining high employee withhold rates and high revenues. Social media platforms that are specifically used by working professionals and businesses, including Twitter and LinkedIn, are also being widely used to recognize employee efforts and engage with the employee apart from engaging in promotional and marketing activities.
Companies also advertise new product launches and details regarding product discounts, and new strategies and plans for future growth of employees in order to drive sales and surge brand loyalty online. Companies also connect with their business partners via these social portals and platforms on a real-time basis.
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Emerging Challenges in Keeping Employees Engaged to Inhibit Market Growth
According to the research findings included in the report, social employee recognition programmes can only be successful in an organization when it includes employees at all stages. It is a difficult task to include and motivate employees operating remotely such as salespersons and marketing staff. Companies generally implement social employee recognition solutions for employees working within the premises, due to which, employees working remotely are unable to participate in such programmes.
Key Segments of Social Employee Recognition Systems Industry Survey Social Employee Recognition Systems Market by Distribution Type:
- Cloud Social Employee Recognition System
- In-house social employee recognition system
Social Employee Recognition Systems Market Segment by Company Type:
- Commendation system for social service personnel of large corporations
- Small business social service worker commendation system
Social Employee Recognition Systems Market Segment by Industry Type:
- Social Employee Awareness Systems for Retail and Consumer Goods
- Social Service Personnel Commendation System for Health Management
- Social Employee Awareness System for IT and Telecommunications
- Social Employee Recognition System for Travel and Hospitality
- Citation system for social service personnel for manufacturing
- Social Employee Recognition System for Media and Entertainment
- Other
Social Employee Recognition Systems Market by Regions:
- North American Social Employee Recognition Systems Market
- Latin American Social Employee Recognition Systems Market
- European Social Employee Recognition Systems Market
- East Asian Social Service Personnel Commendation System Market
- South Asia and Pacific Social Employee Recognition Systems Market
- Middle East & Africa (MEA) Social Employee Recognition Systems Market
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