Driven by evolving fashion trends and the desire to establish a unique style statement, individuals are increasingly embracing hair experiments, modifications, and various hair color shades. The global rise in disposable income and a growing emphasis on grooming and personal care have further contributed to a surge in demand for hair treatments and modification procedures.
Addressing the need for protection during chemical hair treatments, hair colorings, and other procedures like hair straightening and perming, hair bond multipliers have gained popularity. With millennials at the forefront, more people are expressing interest in hair coloring, drawing inspiration from celebrities to achieve diverse hair styles. As a result, the demand for Hair Bond Multipliers is witnessing a notable upswing, as individuals seek ways to safeguard their hair during various hair styling and treatment processes.
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The global hair bond multiplier market size and throws light on the various factors boosting revenue growth of the global market. In terms of revenue, the global hair bond multiplier market is estimated to expand at a CAGR of 7.1% over the forecast period.
Owing to increasing fashion trends, individuals are more inclined towards experimenting with hair styles, modifications and different shades of hair colours. Millennials are showing increasing interest in hair colouring and are following celebrities to have different hair colour shades and hair styles. Hair treatment with chemicals and extensive heat to achieve desired modifications could cause potential harm.
Individuals are becoming more concerned and conscious about hair health and hence to counter the harmful effects of heat and chemicals, the demand for bonding treatment multipliers to strengthen hair is increasing.
Global Hair Bond Multiplier Market: Segmentation & Forecast
The global hair bond multiplier market is segmented based on product type, application, end use, and sales channel. By product type, the hair bond multiplier market is segmented into kit and loose. On the basis of application, the market is segmented into hair colouring and hair treatment.
The hair colouring segment has a high growth rate of 7.3% over the forecast period with the segment anticipated to be valued at US$ 82.7 Mn by the end of 2017. By end use, the hair bond multiplier market is segmented into salons, spa, and personal use.
The salon segment is estimated to hold the largest market share of 69.1% in 2017 with the market anticipated to be valued at US$ 119.1 Mn by 2017 end. By sales channel, the market for hair bond multiplier is segmented into direct sales and retail sales.
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The retail sales segment is further sub segmented into modern trade, distributors/wholesalers, health & beauty stores and online retailers. In terms of value, the retail sales segment is projected to be the most attractive segment in the global hair bond multiplier market during the forecast period and is expected to remain dominant with a revenue share of 58.5% by 2027 end.
Global Hair Bond Multiplier Market: Regional Forecast
This report assesses trends driving growth of each segment at the global as well as regional level and offers potential takeaways that could prove substantially useful to hair bond multiplier manufacturers looking to enter the market. In this report, the hair bond multiplier market has been segmented into seven major regions, namely North America, Latin America, Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ), Japan and the Middle East & Africa (MEA).
North America is expected to exhibit relatively high CAGR and high incremental value over the forecast period. In terms of value, the North America hair bond multiplier market is projected to be the most attractive regional market during the forecast period and is expected to remain dominant accounting for a revenue share of 22.9% by 2027 end.
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Global Hair Bond Multiplier Market: Key Players
Some of the key players in the hair bond multiplier market featured in the report include L’Oréal S.A., Olaplex LLC, Croda International Plc., Henkel AG & Co. KGaA, Keune Haircosmetics Manufacturing B.V., Lakmé Lever Private Limited, Earthly Body, Inc., Brazilian Professionals LLC., Affinage Salon Professional Limited. In this report, we have discussed individual strategies followed by these companies in terms of enhancing their product portfolio, new marketing techniques, product offerings, and mergers and acquisitions.
Market segmentation
By Product Type :
- Kit
- Loose
By Application :
- Hair Colouring
- Hair Treatment
By End Use :
- Salons
- Spa
- Personal Use
By Distribution Channel :
- Direct Sales
- Retail Sales
- Modern Trade
- Distributors/ Wholesalers
- Health & Beauty Stores
- Online Retailers
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan
- Japan
- Middle East and Africa
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