According to FMI, the USA stands out as one of the most profitable markets for Custom T-shirt Printing, contributing over 78.9% of North America’s sales in 2022. This growth is primarily driven by the rising popularity of outdoor sports.
Prominent sports teams and clubs, including football clubs, are embracing the trend of designing custom t-shirts and jerseys adorned with their own logos and unique designs. This strategic move aims to enhance the team’s visibility and provide players with a distinctive appearance, further driving the demand for customized t-shirts.
Furthermore, the USA is witnessing increased government investments in sports-related activities, leading to a surge in the popularity of various sporting events across the country. Consequently, the demand for customized t-shirts is expected to experience a substantial boost in the forthcoming years, contributing to the remarkable growth of the USA custom t-shirt printing market.
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The global custom T-shirt printing market is worth US$ 3.88 Billion as of now and is expected to reach US$ 9.8 Billion by the year 2033 at a CAGR of 9.7% between 2023 and 2033.
Custom T-Shirts are quite popular amongst the millennials as they let them design clothing matching their personality, preference, and style. It’s a known fact that disposable income is directly proportional to the consumers’ decision-making and buying power. With rising disposable incomes all across, the global custom T-Shirt printing market is expected to be unstoppable going forward.
Besides, almost every sports team and club has started designing and wearing custom T-Shirts and jerseys to stand out. In other words, almost every sporting club is trying to render a distinct look to its players through increasing team’s visibility. Another application of custom T-Shirts is that of raising social awareness, voicing the opinion, and likewise. Customers in logistics, hospitality, industrial, construction, and medical vertical are specifically providing custom printed T-Shirts as one of the marketing tools to their customers and employees.
The governments are also increasingly spending on sports-related activities; which is helping in promulgation of custom T-Shirt printing and the scenario is expected to remain the same even going forward.
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There are shows like Big Bang Theory and Game of Thrones; whose huge fan base is willing to spend a good amount on purchasing T-Shirts/other apparel with their favorite slogans or dialogues printed on the T-Shirts. This trend is expected to take the custom T-Shirt printing market by storm in the upcoming period.
Future Market Insights has walked through these facts with future perspectives in its latest market study entitled ‘Custom T-Shirt Printing Market’. They are being made available through online retail sales channels.
“With growing preference for fashionable, customizable, and exclusive clothing, the global custom T-Shirt printing market is expected to grow incessantly in the years to come”, says an analyst from Future Market Insights.
Key Takeaways from Custom T-Shirt Printing Market
- North America holds the largest market share with the US housing sports teams that are pressing for designing custom T-Shirts and jerseys with design and logos of their own. In this era of digital marketing, it’s important to increase the visibility. This is where such products help.
- Europe holds a notable market share with Germany leading from the front. With exceptional investment in printing technologies, the custom T-Shirt Printing market is expected to substantiate in the upcoming period. There are prominent players like Spreadshirt adding to the growth. Plus, movie enthusiasts are propagating movie logos and slogans. The key participants are into collaboration with entertainment vertical for drawing more number of customers with catchy movie slogans and logos.
- The Asia-Pacific is expected to grow at a faster pace in the custom T-Shirt printing market with various start-ups going for customized accessories with personalized printed T-shirts emerging in the market.
Competitive Custom T-Shirts
Printful, in the year 2021, entered into collaboration with Vexels (a leading design platform for using graphics at commercial level
Printful, in October 2019, did announce opening of 2nd fulfilment center in Europe for serving customers better.
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What does the Report customize?
The research study is based on printing technique (screen printing, digital printing, plot printing, and likewise), by design (artwork and graphic design), by end-use (women, men, kids, and unisex), and by sales channel (online and offline).
With custom T-Shirts increasingly being used by organizations as a present-day branding strategy for marketing their products and offerings.
Global Custom T-shirt Printing Market By Category
By Printing Technique:
- Screen Printing
- Digital Printing
- Plot Printing
- Others
By Design:
- Graphic Design
- Artwork
By End Use:
- Men
- Women
- Kids
- Unisex
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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