Due to their advantages over conventional ones, electric countertop griddles market are becoming more and more popular, which is causing the global market to grow.
Major manufacturers of electric countertop griddles have greatly benefited from the digital drum bit in terms of increasing their global sales reach. The top market players currently use an omni-Channel strategy to sell electric countertop griddles.
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As a result, the increasing use of e-commerce behemoths like Amazon, Alibaba, and others is greatly assisting manufacturers in selling their goods globally.
Global Electric Countertop Griddles Market: Market Dynamics
Increasing purchasing power among customers, and increasing product awareness as a result of increasing product retail space is driving growth of the global electric countertop griddles market.
Moreover, increasing commercial sector inclination towards electric countertop griddles instead of manual one is boosting the product demand across the globe. In residential application electric countertop griddles is witnessing a significant demand owing to trend of modular kitchens.
These factors are expected to fuel the growth of the electric countertop griddles market during the forecast period.
Trends for Electric Countertop Griddles Market
End-users are concern for specific features associated with the products. Independent foodservice restaurants use griddle plates of varying thicknesses. Manufacturers are engaged in product innovation to attract customers.
For example, key players such as Garland, Avada and others are using induction technology in electric countertop griddles.
Less cooking time consumption with induction based electric countertop griddles is catching customer eyes towards products purchase. Moreover, partnership with third party online stores such as Amazon, Alibaba, Walmart is significantly helping companies to increase their product penetration across the world.
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Opportunities for Electric Countertop Griddles Market
Technological improvement in the commercial electric countertop griddles is registering growth opportunities for the market. The manufacturers in the market provide different kinds of griddles that are flat, chrome-finished, grooved, or double-sided.
Moreover, new features associated with the electric countertop griddles are expected to help companies to compete in the global market.
For example, Vulcan company offers rapid recovery, IRX infrared burner technology, and composite griddle plates for increased production in its electric countertop griddles.
Challenges for Electric Countertop Griddles Market
Customers in residential segment in some developing countries such as India, Mexico, Thailand are showing less interest in purchasing electric countertop griddles as it is not an essential cooking products. However, increasing marketing campaign by key players in these countries is increasing the demand of electric countertop griddles.
Shutting of restaurants due to covid-19 pandemic in various countries has hindered the sales growth of the electric countertop griddles across the globe. However, with recovery of crisis, the electric countertop griddles market is expected to show moderate growth after the third quadrant of the year 2020.
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Global Electric Countertop Griddles Market: Key Players
Some of the key players operating in the global electric countertop griddles market are
- Avantco
- Standex International Corporation
- Caynel
- Cecilware
- Vollrath
- Waring
- Globe Food Equipment
- Wells Bloomfield
- Wolf Equipment
- MagiKitch’n
- Avada
- Toastmaster
- Garland
- Vulcan
These players are expected to positively influence the growth of electric countertop griddles market during the forecast period.
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