The global non-alcoholic beer market is forecast to expand at 8% CAGR over the estimated time, as per FMI’s analysis. The industry’s size is predicted to reach a market value of US$ 21,345 million in 2023.
The growth of the non-alcoholic beer industry is underpinned by the surge in consumers seeking alternative options to alcoholic beverages. Producers, to meet the gap, are introducing healthier drinking options for those who do not drink alcohol. This, as a result, is fostering inclusivity and product sales.
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Consumers are deliberately seeking beverage options that enhance their social life, without compromising on health and wellness. Capitalizing on this budding trend, manufacturers are offering new versions of non-alcoholic beer, with enhanced composition and taste.
As per industry giants, the growth of the non-alcoholic beer portfolio is being propelled by multiple brand extensions and domestic launches. Additionally, smart drinking initiatives goaded by Global Smart Drinking Goals are also spurring demand for no/low alcohol beers.
Companies are increasingly becoming intentional about shifting social norms and influencing consumer behaviors. Thereby, adopting business practices that leave a tangible imprint in lessening the harmful use of alcohol across the globe.
With the expanding range of no-and-low alcohol beers, companies are promoting a culture of responsibility among their consumers.
On the competition front, beer giants like Heineken and AB InBev are introducing new products consistently. The market is also experiencing the emergence of independent brewers such as Athletic Brewing to cater to users searching for healthy drinking alternatives.
The companies are also investing heavily in product innovation to exploit the soaring interest in non-alcoholic beverages.
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Top Highlights from the FMI’s Analysis of the Non-alcoholic Beer Industry:
- The United States market, in 2022, acquired a 31.2% share of the global market.
- The German non-alcoholic beer industry attained a market share of 8.2% by the end of the historical period.
- Japan and Australia, both gained 4% and 2.4% market share, respectively, in 2022.
- India has been speculated to expand at a prominent CAGR of 9% in the years to follow.
- China, a little behind of India in terms of CAGR, is projected to expand at 8.3% CAGR over the estimated time.
- The United Kingdom is expected to register a CAGR of 7.2% during the projection period.
- Based on product type, alcohol-free beer grabbed the maximum share of 81.2% in 2022.
- By the end of the historical period, the plain category of non-alcoholic beverages acquired a total of 73.4%.
- The share of online stores contributed to over 11.2% of the global market.
Stay Updated with Recent Developments in the Non-alcoholic Beer Market
- In June 2022, AB InBev (NYSE: BUD) introduced Corona Cero, a new non-alcoholic beer. The beverage is made of 100% natural ingredients and is best-served cold accompanied by a wedge of lime. Corona Cero has made its debut in ten European countries. With the launch of this product, the company aims to encourage customers to drink smart.
- In July 2019, AB InBev entered into the non-alcoholic beer segment in India with its maiden offering of Budweiser 0.0. This launch is in line with the company’s smart drinking goals. Budweiser 0.0 has been available across modern retail channels, e-commerce, and dominant departmental stores in cosmopolitan cities of India.
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Non-alcoholic Beer Market by Category
By Product:
- Alcohol-free
- Low Alcohol
By Category:
- Plain
- Flavored
By Material:
- Malted Grains
- Hops
- Yeasts
- Enzymes
- Others
By Sales Channel:
- Convenience Stores
- Liquor Stores
- Supermarkets
- Restaurants & Bars
- Online Stores
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa (MEA)
About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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