Vegan Population Surges: USA Floral Extract Market is Set for Significant 3.4% CAGR Growth 2027 | FMI

The USA stands as a lucrative Market for Floral Extracts, projected to achieve a significant Compound Annual Growth Rate (CAGR) of 3.4%. The increased demand for floral extracts in the United States is primarily influenced by the growing vegan population and the escalating focus on organic and natural ingredients across the beauty industry.

The shifting consumer preferences have led to a transformation in the beauty sector, where organic and plant-based products are gaining substantial traction. The surge in demand for floral extracts can be attributed to the rising popularity of vegan lifestyles and the growing preference for cruelty-free cosmetics and personal care products. As many brands focus on delivering vegan perfumes and products free from animal-based ingredients, the demand for plant-based alternatives like floral extracts is expected to soar.

The USA’s floral extract market is thriving as consumers seek ethical and sustainable choices, driving the beauty industry towards a more nature-inspired and eco-friendly future. With a positive trajectory and a promising CAGR of 3.4%, the floral extract market in the USA is poised for remarkable growth in the coming years.

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The floral extract market is estimated at USD 2.6 billion in 2022 and is projected to reach USD 3.8 billion by 2029, at a CAGR of 4.3% from 2014 to 2021. The report opines that the floral extract market is likely to exhibit a promising growth over the next decade, prominently driven by growing consciousness about health & wellness, especially among millennial demographic, who are constantly rejecting conventional products and shifting to natural products.

As ‘green beauty’, ‘clean beauty’, or ‘natural beauty’ is fast becoming an industry buzzword, cosmetics manufacturers are voluntarily ceasing the use of toxic chemicals and disclosing the ingredients in their products.

The expansion of floral extract market has been working in tandem with greater awareness of natural cosmetics among the consumers and a rising number of celebrities exploiting the ill effects of conventional skincare and makeup on social platforms.

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Floral Essential Oils Hold Significant Shares, Absolutes to Witness Rising Demand

While floral essential oils continue to influence the growth strategies, with revenue share of 65% in 2018, manufacturers are focusing on increasing the production of absolutes to capitalize on growing demand for premium fragrances and perfumes. On the one hand, floral concentrates will continue to represent relatively low share as compared to the two types of flower extracts, according to the report.

Apart from serving as a natural ingredient in cosmetic and personal care products, floral extracts possess multi-functional properties such as medicinal and colorant, thereby increasing its application potential in the industry. The study forecasts that the sales of natural floral extracts to increase ~5% y-o-y in 2019, while rapid adoption of organic variants is likely to result in increased market share.

Increased awareness about health & skincare beneficial products along with rising acceptance of organically sourced products will continue to fuel the growth of floral extract market, as suggested by FMI’s analysis.

High Growth Opportunities Abound in East Asia

Regions such as Europe & North America are expected to hold prominent market shares in terms of value. However, the East Asia market for floral extract is expected to project lucrative growth over the forecast period of 2019-2029. Gains will remain propelled by the rapid growth of the cosmetic industry in the region, in the view of growing inclination towards personal grooming and increased disposable income available for purchasing high-end products.

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According to the FMI’s research, a majority of key players in floral extract market are directing their investments in R&D on extraction techniques. While distillation and solvent extraction methods are widely adopted for various flowers, manufacturers are targeted towards supercritical fluid extraction method that not only reduces the energy consumption but also eliminates residual solvent in the resulting extracts.

Significantly high application potential of floral extracts is identified in fragrances, which accounted for ~42% in 2018. The rise of vegan perfumes in line with strong desire for cosmetics and fragrances to be cruelty-free will contribute to the overall sales of floral extract. Manufacturers are further exploring the capabilities of floral extracts as colorant and fragrance enhancer in skincare products as well as body care & toiletries.

Sensing an increase in direct sourcing of floral extracts to avoid intermediates in the supply chain, manufacturers are focusing on deepening their collaboration with cosmetic producers. In addition, leading players in the floral extract market are aiming to introduce their own product line of cosmetics and personal care.

Global Floral Extract Market by Category

By Extracts:

  • Concretes
  • Absolutes
  • Essential Oil

By Nature:

  • Organic
  • Natural

By Source:

  • Jasmine
  • Rose
  • Lavender
  • Tuberose
  • Mimosa
  • Marigold
  • Lotus
  • Ylang Ylang
  • Frangipani
  • Chmapaca
  • Others

By Method:

  • Solvent Extraction
  • Distillation
  • Expression (Cold Pressed)
  • Supercritical Fluid Extraction

By Application:

  • Skincare
    • Creams, Lotion
    • Facial Cleansers & Toner
    • Serum
    • Sunscreen
    • Facepacks/Masks
    • Anti-Ageing & Anti-Pollution Products
  • Haircare
    • Shampoos & Shower Gel
    • Conditioner & Serum
    • Hair Rinses
    • Hair Color & Dye
    • Hair Oil & Tonics
  • Makeup
    • Facial Products
    • Eye Products
    • Lip Products
    • Nail Products
  • Body Care & Toiletries
    • Soap
    • Body Wash
    • Massage & Bath Oil
  • Fragrances
    • Perfumes
    • Deodorants
    • Colognes

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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