North America continues to hold a significant position as a key Market for Natural Cosmetics, with the USA leading the way by capturing a substantial market share of approximately 82.3% in 2022.
Growing awareness of the potential health risks associated with synthetic chemicals commonly used in personal care products is increasing the demand for natural cosmetics in USA market as cosmetics consumers are becoming more conscious of the ingredients in their products and are looking for safer, more natural alternatives.
Many consumers are interested in reducing their environmental impact and are seeking out products that are made with sustainable, ethically sourced ingredients and packaged in eco-friendly materials.
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Overview of the Natural Cosmetics Market
As per Future Market Insights (FMI) estimates, the global natural cosmetics market will amass a revenue of US$ 79.6 Billion by 2033, with sales growing at a modest compound annual growth rate (CAGR) of 5.1% from 2023 to 2033. This market will reach US$ 48.4 Billion by the end of 2023. The demand for natural cosmetics will continue to grow as consumers become more health conscious and environmentally aware. Hence, surging demand for organic and plant-based products along with greater availability of natural cosmetic products on mainstream retail channels will fuel the growth of the natural cosmetics market in the upcoming years.
The future of the natural cosmetics market looks quite promising primarily due to the growing awareness of the harmful effects of synthetic ingredients. Consumers are becoming increasingly aware of potential health risks associated with synthetic ingredients usually found in cosmetics such as parabens, phthalates, and synthetic fragrances.
With personal care and beauty products gaining prominence over the past few years, concerns regarding the ingredients play an active role in the sales of cosmetic products which, in turn, augurs well for the natural cosmetics market. Prevailing environmental consciousness also has a positive impact on the market growth of natural cosmetics. This is because many consumers are seeking products that are sustainably produced and have less of an impact on the environment.
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During the forecast period, the natural cosmetics market will be driven by the increasing availability and accessibility of natural cosmetic products. With the continuous growth of the market, many companies are entering the market and making natural cosmetic products more widely available to consumers. The availability of these products in mainstream retail also augurs well for overall market growth.
In addition, advancements in technology and formulations also aid the expansion of the natural cosmetics market size. The natural cosmetics industry is constantly innovating and developing new formulations that are more effective and can compete with conventional cosmetics in terms of performance. Overall, the natural cosmetics market is expected to continue to grow as consumers become more health and environmentally conscious and demand for natural and organic products continues to rise.
Key Takeaways:
- Increasing use of plant-based ingredients as well as constant innovation and new product development will strengthen prospects for the natural cosmetics market.
- In China, the natural cosmetics market is driven by the surging awareness of the adverse effects of synthetic ingredients in cosmetic products.
- In 2022, the natural cosmetics market in the US accounted for 82.3% share of the North American market, and robust growth is predicted for the market in the forthcoming years.
- Based on type, the skincare segments account for a sizeable portion of the natural cosmetics market share.
- By consumer orientation, women will continue to dominate the market during the assessment period.
Competitive Landscape:
In a competitive environment, leading market players are focusing on product innovation and development to expand their product portfolio and cater to the growing demand. These businesses are keen on utilizing unique strategies to differentiate from the competition. In a recent development, in 2021, Global Bioenergies introduced a new cosmetic ingredient that is naturally sourced isododecane which can be used in different skincare and haircare products.
L’Oréal SA, Amway Corporation, Beiersdorf, Chanel SA, Clarins Group, Kao Corporation, Benefit Cosmetics LLC, Coty Inc, and Mary Kay Cosmetics, among others, are a few of the key players in the natural cosmetics market profiled in the full version of the report.
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Market by Category:
By Product Type:
- Skin and Sun Care
- Dry Skin
- Acne
- Sunburn
- Hyperpigmentation
- Oily skin
- Fine lines and wrinkles
- Dark circles and puffiness
- Hair Care
- Dry and damaged hair
- Dandruff
- Oily hair
- Frizzy hair
- Hair loss
- Scalp irritation
- Bath & Shower
- Dry skin
- Body odor
- Eczema and psoriasis
- Itchy skin
- Rough and uneven skin texture
- Men’s Grooming (Only Shaving)
- Razor burn
- Ingrown hair
By Consumer Orientation:
- Male
- Female
- Unisex
- Baby & Kids
By Packaging:
- Bottles & Jars
- Tubes
- Pouches & Sachets
- Pencils & Sticks
By Sales Channel:
- Supermarkets/Hypermarkets
- Department Stores
- Specialty Stores
- Online Sales Channel
- Mono Brand Store
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
More Insights into Natural Cosmetics Market:
FMI delivers an unbiased and detailed analysis of the global natural cosmetics market in its latest report along with historical data from 2017 to 2021 and forecast statistics for 2023 to 2033. The report offers insight into a ten-year sales forecast, key market drivers, prevailing trends, opportunities, and challenges. To understand the global market potential, growth, and scope, the market is segmented on the basis of product type, consumer orientation, packaging, end-use industry, and region.
According to the latest reports, based on segmentation, the sachet packaging segment will witness high demand and contribute substantially to total market growth. The use of sachets complies with the elevated need for mass distribution. This type of packaging is also affordable and easy to carry. Thus, the sachet segment will observe greater demand. In terms of product type, the skincare segment will dominate the global marketplace.
Based on the country, the natural cosmetics market in the US will exhibit significant growth. In 2022, the target market in this region accounted for about 82.3% of the North American market share. Consumers are becoming more health-conscious and are increasingly seeking out natural and organic products in all areas of their lives, including cosmetics. Additionally, growing awareness of the harmful effects of synthetic ingredients in cosmetics drives the growth of the natural cosmetics market in the US. Other countries like China and India will also display notable growth in the market. Hence, the US, China, and India will fuel the global growth of the natural cosmetics market.
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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