Leading the Tress Tech: Key Players in the Smart Hair Brush Market 2032 | FMI

Among the leading participants in the Smart Hair Brush Market are L’Oréal S.A. and Withings.

Recent Innovations in the Smart Hair Brush Market:

A notable development in the smart hair brush market was witnessed at the 2017 Consumer Electronics Show (CES) when Kerastase and Withings jointly unveiled the revolutionary ‘Kerastase Hair Coach.’ This cutting-edge smart hair brush offered customers a data-driven solution to elevate their hair care regimen.

Collaborating with L’Oréal’s research and advanced technology incubator, the companies successfully created this groundbreaking smart hair brush. Equipped with advanced sensors, a unique product design, and signal processing algorithms, the Kerastase Hair Coach monitors and assesses hair quality while in use, delivering valuable insights to users for optimal hair care.

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The smart hair brush market size is projected to register a CAGR of 5.8% during the forecast period, up from US$ 272 Million in 2021 to reach a valuation of US$ 477.8 Million by 2032.

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The smart hair brush market is anticipated to show promising growth prospects during the forecast period as a result of growing competition. New competitors are offering a variety of options at reasonable pricing to fulfil the demand for smart hair brush, making them more accessible to customers in the global smart hair brush market.

The IoT (internet of things) has brought wireless technology to various devices, which have also created a potential market for personal care companies to develop smart products. Nowadays, consumers involving smart devices to see how advanced technology can deliver them a better personal experience and make them feel connected.

Today, mobile apps and devices can also allow the connected consumer to self-diagnose personal care problems. The smart hair brush is one such new trend in the market.

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Reasons for Covering Smart Hair Brush Market Title

Connected devices are revolutionizing the beauty industry with various companies from the personal care industry are seeking multiple ways to integrate personal care with the advanced technology to bring the salon experience at home.

Advancement in technology helps in transforming consumers’ beauty routines, consumers are demanding for premium products, changing consumer trends and buying behavior is creating significant potential for smart devices in hair and skin care applications are the factors influencing the growth of the smart hair brush market in the near future.

Additionally, the growing popularity of personal grooming, changing in lifestyle, per capita spending on personal care products, and rapidly growing hair care industry are some other factors fueling the growth of the smart hair brush market during the forecast period. However, the low adoption rate of smart hair brush due to high price and availability many hair brushes at affordable cost with no sensors or apps may hamper the growth of the global smart hair brush market.

Low competition due to limited players in the market has created a substantial opportunity for new players to enter the market is one of the dynamic factors for the growth of smart hair brush market in the near future.

Global Smart Hair Brush Market: Regional Outlook

The smart hair brush market is anticipated to register significant growth across all the regions during the forecast period. The smart hair brush market is classified into seven key areas: North America, Europe, Latin America, East Asia, South Asia, Oceania, and the Middle East & Africa.

North America is expected to be the leading markets in the global smart hair brush market followed by Europe owing to high per capita spending, consumer awareness about personal hygiene, and high demand for premium products.

South Asia and East Asia smart hair brush market is expected to account healthy CAGR during the forecast period owing to high potential customers along with various companies entering into the market with a strategic partnership with domestic players. MEA is likely to offer attractive opportunity in the global smart hair brush market in the coming years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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