The Artificial Hair Integration Market in North America witnessed a dominant presence of the USA in 2022, holding an impressive market share of approximately 80.6%. This remarkable position can be attributed to two key factors: the upward trajectory of consumers’ disposable incomes and their growing desire for enhanced physical appearances, fueling a surge in demand for self-grooming products like hair extensions and wigs.
The pursuit of a better quality of life and the recognition of the positive impact of personal care on self-esteem and social connections have played a significant role in driving the preference for luxury and premium self-grooming products. As a result, this trend is expected to propel further growth in the market. Moreover, the rise in per capita disposable income has provided consumers with more spending power, leading to increased discretionary expenditure. This favorable economic environment is a boon for hair extension companies, creating a promising outlook for their business prospects in the USA.
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The artificial hair integration market is estimated at ~USD 1.9 billion in 2023, and is projected to reach ~USD 3.9 billion by 2033, at a CAGR of ~7.2% from 2023 to 2033. Share of artificial hair integration market in its parent market (hair integration market) is approximately ~25%-35%.
Artificial hair integration is frequently recommended by fashion experts and trichologists since it aids in maintaining hair density and concealing split ends. Full or partial baldness is now common due to medical diseases and hormones, making people self-conscious about their looks. As a result, there has been a rapid increase in the demand for hair integration.
The rising popularity of multi-colored hair wigs among celebrities and artists is expected to open up new opportunities for the artificial hair integration business.
Among the men, who lose their hair, inevitably feel self-conscious about their looks and may lack confidence when socializing. Fake hair not only solve the problem for hair loss but also solve the issue of grey hair, baldness, and other male hair issue.
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Hairpieces can help men cover their natural hair volume and make their hair appear thicker, giving them a more attractive appearance and increasing their confidence when socializing or performing their jobs.
Key Takeaways from the Artificial Hair Integration Market Study
- In terms of end-user type, men accounted for ~43.0% of the total artificial hair integration market share in 2021.
- The U.S. is a key market in North America, accounting for leading share of sales in the region.
- Due to the booming internet of things (IoT) sector and the Covid-19 outbreak, sales via online channels have surged.
Impact of Covid 19 on the Market
Companies were unable to meet with channel partners and close deals during covid-19 because of lockdown restrictions in different countries. The result was significant revenue losses for many companies. Additionally, factors like the closure of beauty salons and the shortage of synthetic raw hair supplies due to lockdown restrictions slowed the rate of product consumption among the population.
Additionally, shortage of labor in the sector, shortage of raw materials, less consumption of cosmetic products, high cost of production, etc. have turned out to be a hampering factor for the artificial hair integration market.
Who is winning?
Artificial Hair Integration manufacturers and suppliers rely on aggressive promotional strategies, advertisements, and new product launches to drive sales growth.
Major players present in the probiotic cosmetics market are Diva Divine Hair Extensions and Wigs, Evergreen Products Group Limited., Aderans Co., Ltd., Wigomania, Wig USA, Indique Hair, The Wonderful Wig Company, www.Lordhair. Com, Donna Bella Hair, Belletress, Wigs.Com, Jon Renau, Others.
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By Material Type, Artificial Hair Integration market is segmented as:
- Acrylic
- Polyester
- Polyvinyl chloride (PVC)
- Kanekalon
- Others
By End-User, Artificial Hair Integration market is segmented as:
- Male
- Female
- Children
By Colour, Artificial Hair Integration market is segmented as:
- Black
- Blond
- Grey
- Others
By Region, Artificial Hair Integration market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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