North America stands at the forefront of the Heated Jacket Market, primarily driven by the widespread acceptance of heated jackets among winter athletes and the surging demand for stylish and functional heated apparel in the region. Leading players in this industry continuously strive to maintain their competitive edge by actively seeking various certifications while expanding their brand presence on diverse online platforms, thereby ensuring wider product availability and a broader consumer base.
The global heated jacket market is poised for rapid development in East Asia, closely followed by South Asia. This growth can be attributed to the increasing engagement of consumers in cold-weather sports like hiking, snowboarding, and trekking. Moreover, the rising per capita apparel purchasing power and companies’ expansion strategies into developing economies to reach untapped buyers will drive significant growth in the South Asia market during the forecast period.
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The ease of comfort offered by heated jackets, coupled with a diverse array of brands available at cost-effective price ranges and attractive discounts provided by online retailers, is facilitating robust e-commerce penetration in emerging economies like India and China. This significant boost in online sales will undoubtedly fuel the overall growth of the heated jacket market in the forecasted period.
Overview of the Heated Jacket Market
The heated jacket market size is projected to reach a valuation of US$ 231.3 Million in 2022, likely to surge at a vigorous 17.6% CAGR during Forecast 2022 – 2027. The survey claims that the demand for heated jackets is being driven by an increase in millennials’ involvement in winter outdoor sports including skiing, hiking, and trekking.
The research provides a thorough analysis of the industry, outlining the major growth drivers, inhibitors, opportunities, and current trends. It offers the most precise analysis of the market via the use of original research techniques.
It includes in-depth insights into the heated jacket market. Some of these are:
The estimated value of the heated jacket market was at ~US$ 77.7 Mn in 2019. Through the course of the report’s forecast period, the market is exhibited to show a substantial growth. Regionally, North America dominates the heated jacket market globally attributed to high adoption of heated jackets among hikers, cyclists, and other winter sports enthusiastic people. East Asia emerges as one of key markets owing to rise in demand for fashionable products, increasing participation in outdoor activities, and consumers in the region are highly influencing by western culture.
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Rapidly emergence of online retailers’ sales channel is expected to boost the sales of heated jacket over the forecast period. Prominent players in the market are focuses on new product development, innovative marketing campaigns, promotional activities, collaborative partnership with sports influencers and celebrities to increase their brand penetration along with expand market footprint to have a competitive edge among their competitors.
Rise in Demand for High Power Heated Jacket among Consumers
Based on the power type, the 5-7 volt is expected to be the leading markets in the global heated jacket over the forecast period. 5-7 volt power type heated jackets are mostly preferred by consumers as it offers long lasting warmth, significant temperature level, and provide low, medium, and high heat settings are the primary factors expected to exhibit a significant growth in the global heated jacket market during the forecast period.
Furthermore, the 7 volt power type heated jacket lasts for 10 to 11 hours and they are light weight, easy-grip shape as well as comfortable propel the global heated jacket market for further growth. However, 7-20 volt heated jacket segment is expected to expand at higher CAGR during the forecast, as these type of heated jacket heats up considerably faster than other heated jacket types.
Who is Winning?
Some of the leading players operating in the heated jacket market are Milwaukee Electric Tool Corporation, Kelvin Coats, Ororo, DEWALT, H2C Brands, LLC, Venture Heated Clothing Company, Robert Bosch Tool Corporation, Heated Wear Gerbing Gyde Company, Dragon Heatwear Company, Outcool, AdirPro, Comfortwear International, Inc., Fieldsheer Company, Climix Heated Jackets Company, Knap Energy Heated Jacket, Pau1Hami1ton, Xiaomi Corporation, Redder, PROsmart Heated Clothing Company, Ravean, and others. These manufacturers are continuously investing on research and development activities to develop light weight, comfortable heated jacket with high power capacity for cold weather workers and for various outdoor activities as well as winter sports.
Moreover, increasing their sales channel across the globe through strategic partnership, with small scale vendors, innovative marketing strategies, various certifications, and enter into online platform remains the most prominent strategy among the key manufacturers in the market. Companies intend to expand their geographical footprint through collaborating with local players.
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In 2019, Xiaomi Corporation introduced a new cotton smith heated down jacket specially designed for the winter. This new heated jacket will keep consumer warm during extremely cold weather with a temperature around -120 degree Celsius.In 2019, Kelvin Coats launched a new line of fashionable heated puffer coats with advanced warming technology to expand its product offering as well as offer most appealing and stylish heated apparel to the customers.
Market Segmentation
The global heated jacket market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
End-User
- Men
- Women
Power Type
- Below 5 Volt
- 5-7 Volt
- 7-20 Volt
Size
- Small
- Medium
- Large
- XL (Excel)
- 2XL (Double Excel)
Application
- Leisure
- Industrial/ Construction
- DIY
- Other Applications
Sales Channel
- Wholesalers/Distributors
- Hypermarkets/Supermarkets
- Multi-Brand Stores
- Exclusive Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channels
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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