The social media influencer industry has experienced tremendous growth alongside the snowballing social media market. These influencers have a massive following and often set trends that are followed by their enormous number of followers. One such popular trend is within the cosmetic industry, particularly in nail art, leading to a thriving nail polish market. As a result, the demand for nail polish packaging is on the rise, with a projected Compound Annual Growth Rate (CAGR) of 4.2%.
Several factors contribute to the increasing demand for nail polish packaging. First, there is an accelerating demand for nail polishes with quick-drying, chip-proof, and long-lasting properties, especially from working women who seek convenience and durability in their beauty products. Second, consumers’ preferences are shifting towards nail polishes made from natural and organic ingredients as they become more conscious of health and environmental concerns. The growing awareness of self-grooming has also driven the demand for nail polish, with consumers wanting to present well-manicured hands and nails.
Moreover, the rising manicure and pedicure industry and the mushrooming nail art sector have further fueled the demand for nail polish, contributing to the need for innovative and attractive packaging designs. Additionally, the growing e-commerce industry has played a role in boosting nail polish sales, as consumers increasingly purchase beauty products online.
While the nail polish packaging market faced challenges during the onset of the COVID-19 pandemic from 2020 to 2022, it gradually overcame the blip and experienced resurgence in growth projections from mid-2021 onwards. Looking ahead, the demand for nail polish packaging is expected to continue surging at a CAGR of over 4.2% until 2032.
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Key Takeaways:
- The social media influencer industry’s expansion has contributed to the popularity of nail art trends, driving the demand for nail polish.
- Nail polish packaging demand is projected to grow at a CAGR of 4.2% due to factors like the rising demand for quick-drying and long-lasting nail polishes, preferences for natural and organic ingredients, and increased self-grooming awareness.
- The manicure and pedicure industry and the nail art sector have also fueled the demand for nail polish and innovative packaging designs.
- The COVID-19 pandemic caused a temporary setback in the nail polish packaging market, but it has since bounced back, with growth projections expected to remain strong until 2032
Global Nail polish packaging market: Regional analysis
Global nail polish packaging market is segmented into seven regions including North America, Latin America, Eastern Europe, Western Europe, Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan. In Asia Pacific region, nail polish packaging market is showing growth, as consumers are spending more on salons, nail Spas, this rises demand the nail polish.
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So, nail polish packaging manufacturer have great scope to develop the market in this region. In North America, there is a constant demand for the nail polish, thus the constant growth of the nail polish packaging market over this region. Majorly manufacturers depend on e-commerce sites for sales.
Changing lifestyles of consumers over the Middle East and Africa region is rising demand of the nail polish over the region, as there is less competition for local packaging manufacturers, there is scope for global nail polish manufacture to establish market over this region.
Global Nail polish packaging market: Key Players
Some of the key players of nail polish packaging manufacturers are Gerresheimer AG, Amcor Ltd, Silgan Holding, Shandong Dingxin Glass Co., Ltd.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
Global Nail polish packaging market: Segmentation
The global nail polish packaging market is segmented on the basis of material type, packaging type and end use
On the basis of product type, nail polish packaging market are segmented into:
- Glass
- Plastics
- Others
On the basis of packaging type, nail polish packaging market are segmented into:
- Premium nail polish packs
- Standard nail polish packs
On the basis of end use, nail polish packaging market are segmented into:
- Nail SPAs
- Salon
- Homecare
- Others
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