Positive Growth Projected for the Global Cling Film Market, Driven by Consumer Demand and Food Safety Awareness

According to a recent market study conducted by Future Market Insights (FMI), the global cling film market is expected to witness favorable growth in the coming years. The study predicts a 3.0% increase in revenue in 2021, and between 2021 and 2031, the market valuation is anticipated to double, reaching approximately US$1.9 billion. The cling film market is projected to maintain a steady growth trajectory with a compound annual growth rate (CAGR) of 5.0% over the next decade, extending until 2031.

Several factors contribute to the growth of the cling film market. Firstly, there is a growing consumer demand for packaged and convenient goods, leading to a need for effective food storage solutions. Cling film is widely used in households, restaurants, and the food processing and packaging industries to extend the shelf life of food products, maintain freshness, and prevent spoilage.

Moreover, the expansion of the market is driven by increasing consumer awareness of food safety and storage practices. Consumers are becoming more conscious of proper food handling and storage to ensure hygiene and minimize food waste, which in turn boosts the adoption of cling film as a practical solution.

The cling film market comprises various materials, with low-density polyethylene (LDPE), polyvinyl chloride (PVC), and linear low-density polyethylene (LLDPE) being the primary types. Among these materials, PVC is the most commonly used for cling film production due to its favorable attributes such as clarity, strength, and flexibility.

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However, the environmental concerns associated with plastic cling film have led to a rising demand for sustainable alternatives. Plastic cling film contributes to pollution and has a long degradation period in landfills, prompting consumers and businesses to seek eco-friendly options. As a result, alternatives such as beeswax wraps and silicone food covers are gaining popularity as they offer a more sustainable approach to food storage

Key Takeaways from the Cling Film Market Study

  • Polyvinyl chloride accounted for revenue totaling of US$ 828 million in 2021. It is cost-effective and suitable for recycling processes.
  • Cling film products up to 9 microns in thickness is estimated to increase 1.7 times by the end of 2031, attributed to clear and transparent packaging for food product displays.
  • Germany leads Western Europe accounting for 26% of the value share by 2031, owing to relatively higher production capacity.
  • China will continue to dominate APEJ holding over 40% of the market through 2031, supported by a large base of end users and manufacturers.

Competitive Landscape

  • Berry Global Group, Inc.
  • Intertape Polymer Group (IPG)
  • Gruppo Fabbri Vignola S.p.A
  • Kalan SAS
  • Fine Vantage Limited
  • Rotofresh – Rotochef s.r.l.
  • Manuli Stretch S.p.A.

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Benefits in the Cling Film Market:

  1. The report provides an in-depth analysis of the global Cling Film market, encompassing current trends and future projections, offering valuable insights into potential investment opportunities.
  2. Thorough examination of key market players and their strategies allows for a clear understanding of the competitive landscape within the industry.
  3. The market trends are comprehensively examined across various applications, facilitating a comprehensive understanding of industry developments.
  4. A quantitative analysis of the market from 2021 to 2031 presents stakeholders with valuable data to capitalize on existing market opportunities

Cling Film Market Insights: Country-wise Overview

The cling film market is witnessing growth and investment opportunities in various countries around the world. Here’s a brief overview of the market trends in different regions:

  1. U.S.: The U.S. cling film market is expected to grow at a rate of 4.4% from 2021 to 2031. It holds a dominant market share of 81.2% in North America. Factors such as economic growth, changing consumer lifestyle, and the presence of key players contribute to the market’s expansion. Additionally, the U.S. benefits from reduced energy prices, ensuring raw material availability and supporting production levels.
  2. India: The Indian cling film market is experiencing steady growth, driven by the expansion of food service centers and the rising consumption of cling film. The country offers promising opportunities due to its rapidly growing food industry, government initiatives, and increasing awareness of personal health and hygiene. India’s economic development, low labor costs, and affordable setup for manufacturers make it an attractive market for investment.
  3. China: China presents a lucrative market for cling film manufacturers, with a projected market share of over 40% in the Asia Pacific (excluding Japan) region. The evolving healthcare industry in China contributes to increased sales. With North America and Europe already established as leading markets, key players are looking to expand their presence in China to tap into new profit opportunities.
  4. Russia: Cling film demand in Russia is expected to grow at a CAGR of nearly 5.9%. Import restrictions have stimulated domestic production, leading to competitive prices in both local and international markets. The rise in food packaging factories, high consumer demand for fresh foods, and an improved standard of living are driving factors for the cling film market’s growth in Russia.
  5. Australia & New Zealand: Australia is a rapidly growing manufacturer in the cling film market, expected to hold a market share of 11.6% in the Asia Pacific (excluding Japan) region by 2031. Stringent government regulations and high living standards of consumers support the adoption of cling film in Australia and New Zealand, leading to steady market growth

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Cling Film Market by Category

By Material type:

  • Polyethylene
  • Low Density Polyethylene (LDPE)
  • High Density Polyethylene (HDPE)
  • Linear Low Density Polyethylene (LLDPE)
  • Bi-axially Oriented Polypropylene (BOPP)
  • Polyvinyl Chloride
  • Polyvinylidene Chloride
  • Others

By Thickness:

  • Up to 9 micron
  • 9 to 12 micron
  • Above 12 micron

By End Use:

  • Food
  • Meat
  • Seafood
  • Baked Foods
  • Dairy Products
  • Fruits & Vegetables

About FMI

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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