The Oat Protein market is expected to witness growth at a CAGR of 4.4% and reach a valuation of USD 78.5Mn by 2032. Oat protein is active product that binds all of the essential amino acids. Amino acids like isoleucine, valine, and branched-chain amino acids (BCAAs) leucine present in oat protein enhance and accelerate muscle protein synthesis (MPS). MPS is a process that aids in the maintenance of muscle structure and function.
The Oat Protein market is witnessing remarkable growth as consumers embrace plant-based alternatives. Oat protein, derived from oats, is gaining popularity due to its nutritional value and sustainability. The market is fueled by the rising demand for vegan and vegetarian protein sources, driving innovation and expansion in product offerings across various food and beverage categories.
Enhancing the protein content of foods and beverages is a common usage for it. The rise in customer interest in protein intake is what is driving the global market for oat proteins higher. Growing demand for plant-based meals that don’t include any dangerous chemical additions.
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Proteins are essential for delivering chemicals throughout the body, replacing and repairing cells, and safeguarding the body against germs and viruses. It ensures that all body systems are functioning properly and aids in the healthy growth and development of toddlers, teenagers, and expectant mothers. Demand for functional and fortified foods and beverages has significantly increased as a result of the rising health and wellness trend. The market for oat protein is expected to grow due to the rising popularity of functional meals and beverages.
The market for oat protein is anticipated to increase with consumers’ growing desire for healthy and organic goods. As no chemical components are added during its manufacture. Due to their high levels of disposable money and growing health consciousness, North America and Europe are anticipated to be desirable markets for oat protein products.
In Asia Pacific market consumers are adopting vegan lifestyle due to increase in awareness of consuming natural food products on the overall health. This is expected to open door to many opportunities in future.
Key Takeaways from Market Study
- North America Oat Protein Market is estimated to be valued at USD 11.73 Mn in the year 2022 and to register a value of US$ 18.84 Mn in 2032, witnessing a CAGR of 4.9% in the forecast period
- Market share of Latin America and Oceania is 4.2% and 4.3%, respectively, in 2022.
- The European Oat Protein market is expected to reach USD at 11.2 Mn IN 2032
- Growing customer preference for organically sourced products without any chemical preservatives is expected to propel the demand for products that make use of Oat Protein across global markets.
- By Application, the food industry holds the highest market share of 55% during assessment year.
“Key players of Oat protein market are developing new product variants. Wide endues applications of Oat Protein like Food & Beverage, Cosmetics and Pharmacy are expected to boost the demand for Oat protein market. Manufacturers offering innovative clean-labelled products to benefit in long.” says a Future Market Insights analyst.
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Competitive Landscape
Key manufacturers have invested substantially in developing innovative products that have multiple utilities. Mergers and alliances have been a prominent growth strategy practised by companies planning to extend their market presence in the global oat protein market.
- Nebraska’s “poultry only” protein conversion factory which has a total investment of almost $50 million was celebrated. The event marked the end of a four-year construction process that included the rebuilding of the current red meat conversion facility centre. The poultry expansion is expected to employ around 100 employees, at the Wahoo facility, Byproducts from the upcoming Lincoln Premium Poultry factory in Fremont will be treated at the poultry facility.
Oat Protein Market by Category
By Form, Oat Protein Market is segmented as:
- Isolates
- Concentrates
By Application, Oat Protein Market is segmented as:
- Food
- Beverages
- Personal Care/ Cosmetics
- Other Applications
By Sales Channel, Oat Protein Market is segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
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By Region, Oat Protein Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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