Packaging with a Mind of Its Own: Exploring the Power of Active, Smart, and Intelligent Packaging Market to witness CAGR of 9.8% by 2027

Introduction: The Rise of Active, Smart, and Intelligent Packaging

The Active, Smart, and Intelligent Packaging Market has witnessed remarkable growth in recent years, transforming the packaging industry as we know it. These innovative packaging solutions go beyond just protecting products; they actively interact with their environment and consumers. In this article, we delve into the intricacies of this market, exploring its key components, current trends, and the promising future it holds.

What is the Active, Smart, and Intelligent Packaging Market?

Active, Smart, and Intelligent Packaging refers to a set of technologies that integrate advanced features into conventional packaging to improve functionality and provide real-time information about the product’s condition. These packaging solutions are designed to actively interact with the contents inside, the external environment, and even end-users.

With an estimated value of US$ 27.1 billion in 2022, the Global Active, Smart, and Intelligent Packaging Market is forecasted to witness remarkable growth, projecting a notable compound annual growth rate (CAGR) of 9.8% from 2022 to 2027. By 2027, the market is anticipated to reach a valuation of US$ 43.3 billion, unveiling a world of innovative packaging solutions.

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The Driving Forces Behind Active, Smart, and Intelligent Packaging Market

The Active, Smart, and Intelligent Packaging Market is fueled by several driving forces that have pushed the industry to innovate and adapt. These forces include:

1. Consumer Demands for Product Safety and Quality

Consumer expectations have evolved beyond traditional packaging. They demand packaging that ensures product safety, quality, and freshness. Active, Smart, and Intelligent Packaging address these concerns by providing real-time information about the product’s condition, tamper-evidence, and freshness indicators.

2. Sustainability and Waste Reduction

As sustainability becomes a priority, the packaging industry seeks solutions that reduce waste and minimize environmental impact. Smart packaging helps optimize product distribution, reducing the need for excessive materials and lowering carbon footprints.

3. Technological Advancements

The continuous advancements in sensor technology, near-field communication (NFC), radio-frequency identification (RFID), and data analytics have paved the way for innovative packaging solutions that can actively interact with consumers and manufacturers.

Global Active, Smart, and Intelligent Packaging Market: Competitive Intelligence

The report profiles some of the leading players in the global active, smart, and intelligent packaging market the likes of

  • PakSense, Inc.,
  • Landec Corporation,
  • Sealed Air Corporation,
  • Bemis Company, Inc.,
  • Crown Holdings, Inc.,
  • Amcor Limited,
  • 3M Company,
  • Timestrip UK Ltd.,
  • Cryolog S.A.,
  • Vitsab International AB,
  • Varcode, Ltd.,
  • LCR Hallcrest LLC,
  • Thin Film Electronics ASA,
  • CCL Industries Inc.,
  • Temptime Corporation,
  • Multisorb Technologies, Inc., and
  • Coveris Holdings S.A.

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Current Trends Shaping the Active, Smart, and Intelligent Packaging Market

The Active, Smart, and Intelligent Packaging Market is rapidly evolving, driven by emerging trends that reshape the industry landscape. Some of the current trends include:

NFC and RFID-Enabled Packaging

Near-Field Communication (NFC) and Radio-Frequency Identification (RFID) technologies are revolutionizing product tracking and authentication. NFC-enabled smart packaging allows consumers to access product information, promotions, and reviews simply by tapping their smartphones on the package.

Interactive Packaging Designs

Packaging with augmented reality (AR) features offers consumers a unique and immersive experience. Interactive designs provide engaging content, turning packaging into an interactive platform for brand storytelling.

Temperature and Time Indicators

Intelligent packaging solutions equipped with temperature and time indicators ensure products are stored and transported under optimal conditions. These indicators help maintain product quality and reduce spoilage.

Global Active, Smart And Intelligent Packaging Market By Category

By Packaging Type :

  • Active Packaging
    • Oxygen Scavenging Sachets
    • Modified Atmosphere Packaging (MAP)
  • Smart & Intelligent Packaging
    • Time & Temperature Indicator (TTI) Labels
    • Freshness Indicators
    • Radio Frequency Identification (RFID) Tags

By Application :

  • Food & Beverage
    • Meat, Poultry & Seafood
    • Fruits & Vegetables
    • Dairy Products
    • Bakery & Confectionary
    • Processed Food
    • Others
  • Pharmaceuticals
  • Cosmetics
  • Others

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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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