Fueling Health and Wellness: Whole Grain & High Fiber Foods Market to Flourish by US$ 105,379.4 Million in 2032

The market for whole grain and high-fiber foods has experienced significant growth in recent years due to increasing consumer awareness about the health benefits associated with these types of foods. Whole grains are grains that contain all parts of the grain, including the bran, germ, and endosperm, while high-fiber foods are those that have a high content of dietary fiber.

Consumers are becoming more conscious of their dietary choices and are actively seeking out foods that promote better health and well-being. Whole grains and high-fiber foods are known to have various health benefits, such as improving digestion, reducing the risk of heart disease, aiding in weight management, and lowering the chances of developing type 2 diabetes.

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In 2022, the Whole Grain & High Fiber Foods Market is anticipated to be worth US$50,872.6 Mn. According to Future Market Insights (FMI), the entire market value is anticipated to increase at a CAGR of 7.6% from 2022 to 2032, reaching US$ 105,379.4 Mn.

Over the past couple of years, consumer preferences and eating patterns have changed. The change in diet is influenced by a range of factors such as higher Internet penetration, rise in awareness about the consumption of healthy food products, rise in concerns over obesity rates, evolving technological factors, food production, etc. Consumers have been taking care and steps regarding the type of food that they consume on a regular basis.

Consumers’ rising awareness about the close association between food and health has been turning out to be one of the most important social developments in the recent past. Various factors such as busy lifestyles adopted by consumers, rise in the obese population, and consumption of unhealthy food have been driving the consumers to shift to healthy diets.

Consumers take into account the type of food that they consumer on a day-to-day basis. As a result, products such as whole grain & high fiber foods have been gaining traction over the past couple of years among their target customers. Whole grain & high fiber foods are those products that have been processed into finished products sourced from whole grains or high fiber sources such as seeds & nuts.

These whole grain and high fiber foods contain minimum 51% of whole grains or 10-15% of dietary fiber. These include products such as bakery, breakfast cereals, pastas, and savory snacks. Whole Grain & high fiber foods can also be sourced from multiple whole grain sources. Only finished and packaged products have been considered in the market for whole grain & high fiber foods, and the volume is based on the weight of the entire finished product.

The importance of whole grain & high fiber foods in the bakery segment has been enduring, owing to the rise in the number of diet conscious consumers. Whole grain & high fiber foods have a wide range of applications in the production of various bakery products such as breads, cakes & pastries, baking ingredients & mixes, and other bakery frozen products.

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Drivers:

  • There is a growing awareness of the health benefits associated with consuming whole grain and high fiber foods. As a result, more people are seeking out these types of products to reduce their risk of chronic diseases like diabetes, heart disease, and obesity.
  • Consumers are increasingly interested in healthier and more natural food options, and this trend is driving demand for whole grain and high fiber products.
  • Governments around the world are promoting the consumption of whole grain and high fiber foods through various initiatives, such as subsidies and public awareness campaigns.
  • The popularity of plant-based diets, which are rich in fiber, is on the rise. This is contributing to the growing demand for whole grain and high fiber foods.

Restraints:

  • The high cost of whole grain and high fiber foods compared to processed foods may make them less accessible to some consumers.
  • The limited availability of these types of foods in some parts of the world may also hinder market growth.
  • Some consumers may find whole grain and high fiber foods less appealing than processed foods due to their perceived lack of taste and variety.

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Segments Covered in Whole Grain & High Fiber Foods Market AnalysisBakery Products:

  • Breads
  • Cakes & Pastries
  • Baking Ingredients & Mixes
  • Frozen Products

Breakfast Cereals:

  • Flakes
  • Muesli & Granola

Crisps & Crackers:

Snack Bars:

Pastas & Noodles:

Flavour:

  • Fruit
  • Nuts
  • Honey
  • Chocolate
  • Vanilla
  • Others

Source:

  • Maize
  • Wheat
  • Brown Rice
  • Oats
  • Rye
  • Barley
  • Quinoa
  • Mult-grain
  • Others

Packaging Format:

  • Bags & Couches
  • Folding Cartons
  • Trays & Containers
  • Cans

Nature:

  • Organic
  • Conventional

Distribution Channel:

  • Direct
  • Indirect
    • Hypermarket/Supermarket
    • Discount Stores
    • Convenience Store
    • Specialty Stores
    • Online Retailers
    • Others

About Future Market Insights (FMI):

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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